Front cover image for The entrepreneur & small business problem solver

The entrepreneur & small business problem solver

A new, revised edition of the classic guide for entrepreneursFor more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment
eBook, English, ©2006
Wiley, Hoboken, N.J., ©2006
Electronic books
1 online resource (vi, 426 pages) : forms
9780471763567, 9780471692836, 047176356X, 0471692832
62786268
So you want to go into business for yourself
What you need to know about the legal aspects of going into business
Sources of capital and how to get a loan
Business insurance-what you need and what you do not need
Financial management
Credit in today's economy : when to give credit and how to collect money owed you
Record keeping is vital-what records you need and how to keep records easily
Doing marketing research : easily, quickly, and profitably
How to find and introduce a new product or service
How to price your products and services for maximum profits
How to build your business with advertising and publicity
How to sell and build your own sales organization
How to make money with trade shows
Making money with e-commerce
How to develop a marketing/business plan
Protecting your ideas
How to recruit and hire new employees
How to manage your most valuable resource : people
How to avoid getting ripped off
How to use the computer and advanced technologies to stay ahead of the competition