Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset
In 'Manage Your Reputation', Roger Haywood shows step by step exactly how to build a reputation that impacts on the bottom line. This new edition will be packed with new global cases and candid comments from top executives.
xii, 276 pages ; 24 cm
9780749437947, 0749437944
1131523626
Édition précédente publ. sous le titre : Managing your reputation. London : McGraw-Hill, 1994