Front cover image for Principles and practice of sport management

Principles and practice of sport management

Print Book, English, ©2005
Jones and Bartlett Publishers, Sudbury, MA, ©2005
x, 488 pages : illustrations ; 23 cm
9780763726232, 0763726230
1131484031
Foundations of sport management
History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums
Management principles applied to sport management / Carol A. Barr and Mary A. Hums
Marketing principles applied to sport management / James M. Gladden and William A. Sutton
Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver
Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis
Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums
High school and youth sports / Dan Covell
Collegiate sport / Carol A. Barr
International sport / Mireia Lizandra and James M. Gladden
Professional sport / Lisa Pike Masteralexis
Sports agency / Lisa Pike Masteralexis
Facility management / Nancy Beauchamp [et autres]
Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr
Sport sales / Stephen M. McKelvey
Sport sponsorship / Stephen M. McKelvey
Sport communication / Andrew J. McGowan and Greg Bouris
Sport broadcasting / Betsy Goff and Tim Ashwell
The sporting goods and licensed products industries / Dan Covell and Mary A. Hums
Health and fitness industry / Mark A. McDonald and William Howland
Recreational sport / Laurie Gullion
Strategies for career success / Mary A. Hums and Virginia R. Goldsbury