The business of being an artist
Daniel Grant (Author)
"The third edition of this classic artists' reference teaches emerging artists the techniques necessary to market and sell artwork, both on their own and through dealers. This new, thoroughly updated and expanded edition contains extensive new sections about today's issues: how to create and market art on a Web site; how artists have handled controversy and censorship; copyright and trademark protection on the Internet; and an expanded section on the new realities of fund-raising and funding sources ... Unlike other guides, this book addresses the artist as a whole, including an examination of the emotional and psychological issues specific to being an artist as well as the smartest strategies for "investing" in an art career. Detailed coverage is offered of exhibitions, contracts with dealers and print publishers, marketing and advertising outlets, grants and commissions, and much more. Successful artists also describe their own experiences, offering realistic examples of career development and expert advice for overcoming the pressures that arise when art becomes business. Art world insider Daniel Grant teaches emerging and established artists the essential information they need"--Publisher's description
XII, 339 str. ; 23 cm
9781581150568, 1581150563
1005204705
Ch. 1. How to Get an Exhibition and Sell Art
Ch. 2. Developing Relationships with Art Dealers
Ch. 3. Expanding Sales Within and Beyond the Gallery Market
Ch. 4. A Web Site?
Ch. 5. When Does Investing in Your Career Become a Rip-Off?
Ch. 6. Artists and the Law
Ch. 7. From School to the Working World
Ch. 8. The Materials Artists Use
Ch. 9. Getting Ready to Handle the Pressures
Ch. 10. How Artists Perceive Themselves and How Others See Them
Ch. 11. Contests and Commissions
Ch. 12. The Search for Grants and Gifts