The Gower Handbook of Management

Portada
Dennis Lock
Gower Publishing, Ltd., 1998 - 1253 páginas
The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.

Dentro del libro

Contenido

Towards the virtual organization
16
The creative organization
29
Corporate governance
39
Managing diversity
51
Training
63
Corporate acquisitions and mergers
64
UK legislative framework Selfregulatory controls Form of the offer
77
Managing in the notforprofit sector
93
Concurrent engineering
602
John Mapes and Colin New
626
Production control
640
Industrial engineering
658
What is new? Problem solving Improving working methods Business
680
Project management and organization
703
Project planning and control
721
International trade
745

Corporate culture and competitive advantage
103
Customer first a strategy for quality service
111
Using information systems
127
Outsourcing
149
What is outsourcing? Drivers behind the phenomenon How
159
Benchmarking
182
Applying benchmarking Locating benchmarking partners The
198
Eric Cowell
211
Sources of finance
225
The need for capital Types of capital Gearing Equity financing
234
The annual accounts
258
Accounting requirements Standard presentation The directors report
274
Liquidity Stock
289
The nature of costs
299
Leon Simons
310
Budgetary control
321
Marketing planning
327
Marketing research
342
Database marketing
366
Relationship marketing
409
Brand management
437
Brands branding and brand management The need to manage revenue
458
Sales promotion
478
Pricing
492
Distribution channels
521
Overseas marketing
535
Direct mail
551
Sales force management
560
Managing research and development
579
a product focus
592
Freight fowarders International trade terms Incoterms 1990
761
Purchasing principles and practices
783
Partnership sourcing
806
Managing contractors
820
Some general management principles Contracts for the provision
832
Justintime supplies
834
Warehouse operations
850
Company
869
Contracts between companies
886
European legislation
907
Corporate relations
920
Intellectual property rights
932
Facilities management
965
Accommodating people and equipment Planning accommodation
989
Recruitment and selection
1009
Managing the flexible workforce
1026
Pay structures and systems
1042
Occupational health and safety
1057
Darek Celinski
1074
Training young people for their first adult jobs Training adults What
1089
Coaching and mentoring
1106
Employee communications
1120
Time management and personal organization
1131
Negotiating
1142
Teamworking
1156
Communicating
1168
Influencing
1189
The holistic manager
1200
Index
1223
Derechos de autor

Términos y frases comunes

Referencias a este libro

Introduction to Marketing
John Frain
Sin vista previa disponible - 1999

Información bibliográfica