The Gower Handbook of ManagementDennis Lock Gower Publishing, Ltd., 1998 - 1253 páginas The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field. |
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Contenido
Towards the virtual organization | 16 |
The creative organization | 29 |
Corporate governance | 39 |
Managing diversity | 51 |
Training | 63 |
Corporate acquisitions and mergers | 64 |
UK legislative framework Selfregulatory controls Form of the offer | 77 |
Managing in the notforprofit sector | 93 |
Concurrent engineering | 602 |
John Mapes and Colin New | 626 |
Production control | 640 |
Industrial engineering | 658 |
What is new? Problem solving Improving working methods Business | 680 |
Project management and organization | 703 |
Project planning and control | 721 |
International trade | 745 |
Corporate culture and competitive advantage | 103 |
Customer first a strategy for quality service | 111 |
Using information systems | 127 |
Outsourcing | 149 |
What is outsourcing? Drivers behind the phenomenon How | 159 |
Benchmarking | 182 |
Applying benchmarking Locating benchmarking partners The | 198 |
Eric Cowell | 211 |
Sources of finance | 225 |
The need for capital Types of capital Gearing Equity financing | 234 |
The annual accounts | 258 |
Accounting requirements Standard presentation The directors report | 274 |
Liquidity Stock | 289 |
The nature of costs | 299 |
Leon Simons | 310 |
Budgetary control | 321 |
Marketing planning | 327 |
Marketing research | 342 |
Database marketing | 366 |
Relationship marketing | 409 |
Brand management | 437 |
Brands branding and brand management The need to manage revenue | 458 |
Sales promotion | 478 |
Pricing | 492 |
Distribution channels | 521 |
Overseas marketing | 535 |
Direct mail | 551 |
Sales force management | 560 |
Managing research and development | 579 |
a product focus | 592 |
Freight fowarders International trade terms Incoterms 1990 | 761 |
Purchasing principles and practices | 783 |
Partnership sourcing | 806 |
Managing contractors | 820 |
Some general management principles Contracts for the provision | 832 |
Justintime supplies | 834 |
Warehouse operations | 850 |
Company | 869 |
Contracts between companies | 886 |
European legislation | 907 |
Corporate relations | 920 |
Intellectual property rights | 932 |
Facilities management | 965 |
Accommodating people and equipment Planning accommodation | 989 |
Recruitment and selection | 1009 |
Managing the flexible workforce | 1026 |
Pay structures and systems | 1042 |
Occupational health and safety | 1057 |
Darek Celinski | 1074 |
Training young people for their first adult jobs Training adults What | 1089 |
Coaching and mentoring | 1106 |
Employee communications | 1120 |
Time management and personal organization | 1131 |
Negotiating | 1142 |
Teamworking | 1156 |
Communicating | 1168 |
Influencing | 1189 |
The holistic manager | 1200 |
1223 | |
Términos y frases comunes
absorption costing achieve acquisition action activities Aldershot analysis applications areas assessment assets audit become benchmarking benefits brand managers budget buyer capital cash cent centre chief executive company's competitive consultants contract corporate cost cost centre creative culture database database marketing decision detail direct mail directors effective ensure environment environmental European Quality Award example factors Figure function identify implementation important improvement industry information systems internal investment involved issues London manufacturing market-place marketing plan measure ment operations organization organizational outsourcing Pangloss performance planning potential problems product or service profit programmes promotion purchase quality management relationship marketing requirements responsibility risk risk management role sales promotion selling share shareholders staff standards strategy structure success suppliers target Total Quality Management users