The Gower Handbook of Management

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Gower Publishing, Ltd., 1998 - 1253 páginas
The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.

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Contenido

Towards the virtual organization
16
The creative organization
29
Corporate governance
39
Managing diversity
51
Training
63
Stuart Jones
64
Risk management
78
Managing in the notforprofit sector
93
a product focus
592
Concurrent engineering
602
Production control
628
Peter Jackson
640
Industrial engineering
654
Quality assurance control and improvement
681
Project management and organization
703
Project planning and control
719

Corporate culture and competitive advantage
103
Customer first a strategy for quality service
111
Merlin Stone
127
Brian Rothery
149
Total quality management
160
Benchmarking
182
Standards and certification
199
Eric Cowell
211
Sources of finance
225
Capital project evaluation
238
The annual accounts
258
Leon Simons
275
The nature of costs
290
Conventional costing Incremental costing Definitions Further
309
Leon Simons
310
Marketing planning
327
Marketing research
342
Database marketing
351
Information systems and customer management
382
Merlin Stone
409
Services marketing
461
Sales promotion
478
Pricing
492
Michael Warner
521
Overseas marketing
535
Direct mail
551
Sales force management
560
Managing research and development
579
Colin Beaumont
745
Freight fowarders International trade terms Incoterms 1990
761
Purchasing principles and practices
783
Partnership sourcing
806
Managing contractors
820
Warehouse operations
850
Company
869
Contracts between companies
886
European legislation
907
Corporate relations
920
Patents Trade marks and service marks Designs and copyright
964
Security
990
Recruitment and selection
1009
Managing the flexible workforce
1026
Pay structures and systems
1042
Occupational health and safety
1057
Developing effective managers
1090
Coaching and mentoring
1106
Employee communications
1120
Time management and personal organization
1131
Negotiating
1142
Teamworking
1156
Communicating
1168
Influencing
1189
The holistic manager
1200
Index
1223
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Referencias a este libro

Introduction to Marketing
John Frain
Sin vista previa disponible - 1999

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