Business CommunicationPsychology Press, 2002 - 382 páginas This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:
The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. |
Contenido
Communication fundamentals | 9 |
Analysing communication | 11 |
Communication codes and meaning | 29 |
Intercultural communication | 47 |
Communication and organizations in context | 67 |
Organizational culture and communication | 69 |
Information and communications technology ICT in organizations | 90 |
Organizational structure and communication | 112 |
Effective business documents | 209 |
Interpersonal communication in organizations | 239 |
Effective interpersonal communication Defining interpersonal skills | 241 |
Interpersonal skills in action Communicating face to face | 264 |
Meetings and presentations | 286 |
Building effective teams | 311 |
Communication and change | 333 |
Understanding organizational change | 335 |
Written communication in organizations | 137 |
Business writing Planning and organizing | 139 |
Effective writing style | 163 |
Effective design and visual aids | 185 |
Making communication work Summary principles | 349 |
354 | |
371 | |
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Referencias a este libro
How to Get a 2:1 in Media, Communication and Cultural Studies Noel R Williams Vista previa limitada - 2004 |
How to Get a 2:1 in Media, Communication and Cultural Studies Noel R Williams Vista previa limitada - 2004 |