Business CommunicationRoutledge, 2008 M01 28 - 400 páginas This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:
The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. |
Contenido
Introduction | 1 |
Part one COMMUNICATION FUNDAMENTALS | 9 |
Part two COMMUNICATION AND ORGANIZATIONS IN CONTEXT | 67 |
Part three WRITTEN COMMUNICATION IN ORGANIZATIONS | 137 |
Part four INTERPERSONAL COMMUNICATION IN ORGANIZATIONS | 239 |
Part five COMMUNICATION AND CHANGE | 333 |
Bibliography | 354 |
371 | |