Gower Handbook of Internal CommunicationEileen Scholes Gower Publishing, Ltd., 1997 - 452 páginas Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication. |
Dentro del libro
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... groups , surveys and research Grapevine Networking Public relations , news management and marketing Advertising 171 188 PART IV DEVELOPING GOOD COMMUNICATORS 15 Understanding how communication works 219 Richard Varey 16 What are ...
... groups , surveys and research Grapevine Networking Public relations , news management and marketing Advertising 171 188 PART IV DEVELOPING GOOD COMMUNICATORS 15 Understanding how communication works 219 Richard Varey 16 What are ...
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Contenido
Understanding todays UK audiences | 27 |
List of figures | 28 |
The impact of computerbased communications networks | 47 |
the basics | 69 |
Introduction to Part III | 97 |
Events | 117 |
Print communication | 130 |
Electronic communication | 144 |
Andersen Consulting | 307 |
Bass Taverns | 313 |
The Body Shop | 322 |
The Boots Company | 328 |
BP Chemicals | 345 |
Comet Group | 354 |
DO IT ALL | 363 |
EMAP | 371 |
Timeshift broadcast | 167 |
Computerbased communication | 171 |
Organizational communication | 188 |
Understanding how communication works | 219 |
What are communication skills? | 235 |
Managing communication through supervisors | 260 |
Why measure? | 271 |
Surveys | 283 |
Audits | 289 |
Benchmarking | 298 |
F I GROUP | 378 |
Glaxo OperationsSecondary | 384 |
IBM | 393 |
Kent County Council | 401 |
Rover | 409 |
SmithKline Beecham | 415 |
WH Smith Retail | 421 |
Unigate Dairies | 428 |
437 | |
Términos y frases comunes
achieve action activities Andersen Consulting areas attitude audiotex audit behaviour benchmarking benefits Bolsover Boots The Chemists BP Chemicals briefing pack Bryanston Square Budget issues campaign Cascading messages communication strategy computer networks corporate cost create credibility culture customers detail develop documents e-mail effective EMAP plc employees ensure example external feedback Figure focus groups function Glaxo Wellcome Greville Janner impact improve Industrial Society interactive internal audiences internal communication involved Kent County Council key messages marketing measure meeting ment multimedia newsletters opportunity organization organization's organizational participants performance Pitfalls presentation priorities produce programme questions responsibility roadshows role senior management set objectives share staff style success supervisors survey target audience team briefings Team Listening telephone Timescales tion understanding upward feedback Video Arts videoconferencing workforce WOW TV