Gower Handbook of Internal CommunicationEmployee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication. |
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... thinking and behaviour as a process 15.6 Barriers to clear thinking 28 29 31 32 33 34 38 54 61 63 63 74 78 79 82 83 86 86 89 91 223 223 224 225 226 229 xi 18.1 Offering services to other functions 19.1 Processes and outputs.
... thinking and behaviour as a process 15.6 Barriers to clear thinking 28 29 31 32 33 34 38 54 61 63 63 74 78 79 82 83 86 86 89 91 223 223 224 225 226 229 xi 18.1 Offering services to other functions 19.1 Processes and outputs.
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18.1 Offering services to other functions 19.1 Processes and outputs 19.2 Communication climate surveys 19.3 Soft and hard measures ( outputs and processes ) 19.4 Examples of soft and hard measures 20.1 Telephone survey results 21.1 A ...
18.1 Offering services to other functions 19.1 Processes and outputs 19.2 Communication climate surveys 19.3 Soft and hard measures ( outputs and processes ) 19.4 Examples of soft and hard measures 20.1 Telephone survey results 21.1 A ...
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381 388 389 395 398 399 404 405 410 31.1 Distribution of shareholding and voting power before and after the buy - out offer 32.1 ' The Big Picture ' - leaders ' notes 32.2 ' The Way Ahead ' - leaders ' notes 33.1 Speak Up ! form and ...
381 388 389 395 398 399 404 405 410 31.1 Distribution of shareholding and voting power before and after the buy - out offer 32.1 ' The Big Picture ' - leaders ' notes 32.2 ' The Way Ahead ' - leaders ' notes 33.1 Speak Up ! form and ...
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Contenido
Understanding todays UK audiences | 27 |
List of figures | 28 |
The impact of computerbased communications networks | 47 |
the basics | 69 |
Introduction to Part III | 97 |
Events | 117 |
Print communication | 130 |
Electronic communication | 144 |
Andersen Consulting | 307 |
Bass Taverns | 313 |
The Body Shop | 322 |
The Boots Company | 328 |
BP Chemicals | 345 |
Comet Group | 354 |
DO IT ALL | 363 |
EMAP | 371 |
Timeshift broadcast | 167 |
Computerbased communication | 171 |
Organizational communication | 188 |
Understanding how communication works | 219 |
What are communication skills? | 235 |
Managing communication through supervisors | 260 |
Why measure? | 271 |
Surveys | 283 |
Audits | 289 |
Benchmarking | 298 |
F I GROUP | 378 |
Glaxo Operations Secondary | 384 |
IBM | 393 |
Kent County Council | 401 |
Rover | 409 |
SmithKline Beecham | 415 |
WH Smith Retail | 421 |
Unigate Dairies | 428 |
437 | |
Términos y frases comunes
achieve action activities answer approach areas attitude audience become behaviour benefits better briefing Budget campaign clear commitment consider Consulting corporate cost create culture customers detail develop direct documents effective employees ensure establish example external feedback feel Figure format function give going groups ideas identify impact important improve individual Industrial initiatives interest internal communication involved issues key messages learning listening look marketing material means measure meeting objectives offer Operations opportunity organization participants performance practice presentation problems produce programme questions received relate responsibility role senior management share shows skills Speak staff strategy style success survey talk tion understanding views