Entrepreneur and Small Business Problem Solver

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John Wiley & Sons, 2006 M02 24 - 368 páginas
A new, revised edition of the classic guide for entrepreneurs

For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.

This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs.

Inside, you'll find world-class guidance on these topics and more:

  • How and where to find start-up capital
  • Insuring your business
  • Extending credit and collecting debts
  • Financial record-keeping
  • Carrying out marketing research
  • Pricing products and services
  • Marketing and advertising your business
  • Doing business and marketing online
  • Recruiting and managing employees
  • Protecting your business and avoiding rip-offs

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Contenido

Chapter 1 So You Want to Go into Business for Yourself
1
Section I Financial Problem Solving
11
Chapter 2 What You Need to Know about the Legal Aspects of Going into Business
13
Chapter 3 Sources of Capital and How to Get a Loan
41
Chapter 4 Business InsuranceWhat You Need and What You Do Not Need
64
Chapter 5 Financial Management
88
Chapter 6 Credit in Todays Economy When to Give Credit and How to Collect Money Owed You
120
Chapter 7 Record Keeping Is VitalWhat Records You Need and How to Keep Records Easily
136
Chapter 12 How to Sell and Build Your Own Sales Organization
239
Chapter 13 How to Make Money with Trade Shows
260
Chapter 14 Making Money with ECommerce
273
Chapter 15 How to Develop a MarketingBusiness Plan
292
Section III Management Problem Solving
315
Chapter 16 Protecting Your Ideas
317
Chapter 17 How to Recruit and Hire New Employees
332
Chapter 18 How to Manage Your Most Valuable Resource People
352

Chapter 8 Doing Marketing Research Easily Quickly and Profitably
153
Section II Marketing Problem Solving
173
Chapter 9 How to Find and Introduce a New Product or Service
175
Chapter 10 How to Price Your Products and Services for Maximum Profits
193
Chapter 11 How to Build Your Business with Advertising and Publicity
213
Chapter 19 How to Avoid Getting Ripped Off
373
Chapter 20 How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition
393
Appendix Useful Internet Sites for Entrepreneurs and Small Businesses
405
Index
419
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Acerca del autor (2006)

William A. Cohen, PhD, is President of The Institute of Leader Arts and can be reached at www.stuffofheroes.com. He also holds an appointment as Professor of Business Administration at Touro University International, a fully accredited Internet university, and was formerly president of California American University and director of the Small Business Institute at California State University, Los Angeles. He is the author of fifty-two books translated into seventeen languages including the Wiley titles The Marketing Plan and Building a Mail Order Business.

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