Selling Your Crafts: Revised Edition
Simon and Schuster, 2003 M03 1 - 296 páginas
Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.
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advertising American Craft Council architects ArtBiz artists and craftspeople booth brochure budget business cards business plan buyers catalog Ceramic Ceramic Arts chapter Chihuly client commission copy cost craft business craft fairs crafts organization Crafts Report craftsperson Dale Chihuly Deer Isle employees example expenses gallery owner Guild hire income interested interior designers Internet keep track look magazine mailing list marketing plan newsletter offer opportunity P.O. Box packing slip payment Percent for Art person photographs piece Pilchuck Glass School policies portfolio potential customers professional promote publicity purchase receive résumé retail sales rep sample schedule School selling your crafts SEP IRA shareware showroom slides Small Business sole proprietorship someone space spend started studio teaching Thomas Moser wholesale workshops write