What and Where to Buy.

PROFITABLE INVESTMENTS.

are those that return a sure income. Are you looking for
a gilt-edge one? Optical lines-Jewelry
and Silver lines-are money makers. A 600-page
trade catalogue is yours for the asking. THE OSKAMP
NOLTING CO., 411 to 417 Elm St., Cincinnati, Ohio.

POST CARDS.

H. M. Gillett Post Card Co., Lebanon Springs, N. Y.
POWDER PAPERS, FOLDED.

A. L. Souther, Stoneham, Mass.
PROPRIETARY PREPARATIONS.

Castoria. The Centaur Co., 77 Murray St., New York.
Diamond Dyes. Wells & Richardson, Burlington, Vt.
Emmenagogue. Chichester Chemical Co., Philadelphia.
Glyco-Thermoline, Kress & Owen Co., New York.

Mrs. Winslow's Soothing Syrup. Anglo-American Drug Co.,
New York.

Pollantin. For Hay Fever. Fritzsche Bros., New York.
RUBBER GOODS.

Davol Rubber Co., Providence, R. I.

RYDER'S STICK FAST.

BOOKS FOR PHARMACISTS

1,000 WAYS AND SCHEMES TO ATTRACT
TRADE. This book is the result of over five years of observa-
tion and labor, and describes more than a thousand ideas that
druggists and other tradesmen have successfully put into practice
to increase their sales. Many of them have transformed losing
business into profitable ones. Almost any one of them will bring
you larger business and give you a bigger income. 208 pages
91⁄2 x 7 and 120 illustrations. Printed on the best of white paper
and bound in a handsomely ornamented cover. Price, postpaid,
$1.00 (Foreign 4s); with the SPATULA 1 year $1.50 (Foreign 8s.)

A LATER CATECHISM OF PHARMACY. By Prof.
J. Audley Thompson, who for many years has been engaged in
coaching drug clerks to pass state board examinations. He knows
exactly what is necessary, and in this book he has arranged a series
of questions, founded upon standard authorities, that when mas-
tered will enable one to answer correctly and thoroughly all ques-
tions relating to organic medicines. It is the most helpful book of
its kind published. No clerk who is thinking of taking the exami-
nation can afford to be without it. 224 pages. Price postpaid $1.00
(Foreign 45.) with THE SPATULA 1 year $1.50 (Foreign 8s.).

TOILET PREPARATIONS. A treatise on the manufacture
of Casein Massage Creams, Complexion Creams, Cold Creams
and Face Creams; Powders, Toilet Lotions, Camphor Ices, Bath
Tablets, and other similar preparations, including hundreds of the
latest and best formulas. Compiled and edited by L. W. Marshall.
Price postpaid 50 cents (Foreign 2s.) with THE SPATULA 1 year
$1.25 (Foreign bs.).

SPATULA HERB BOOK.-A classified list of medicinal
herbs, giving botanic names and common names, with properties
of each. A concise and practically complete list. Arranged alpha-
betically under both the scientific and the common names, so any
herb may be instantly found. Price, 50c. (Foreign 2s.); with
SPATULA I year, $1.25 (Foreign 6s.).

EXTRACTS AND PERFUMES. —A treatise on the most
practical methods for the manufacture by the retail or wholesale
pharmacist of Flavoring Extracts, Colognes, Toilet Waters, Per-
fumes, Sachets, Fumigating Pastilles, etc., together with several
hundred tested and workable formulas by Prof. W. L. Scoville
and other authorities. Cloth, $1.00 (Foreign 4s.); with SPATULA
1 year, $1.50 (Foreign 8s.).

THE SPATULA BEAUTY BOOK.- Full-page art pic-
tures from photographs of sixty-five of the handsomest women
in the world. Printed in monotone on the best 120-lbs. coated
paper. Many are suitable for framing. Second edition. Improved
and enlarged. Price, postpaid, 36c. stamps (Foreign Is. 6d.); with
the SPATULA, 1 year, $1.10 (Foreign 63.).

500 SPATULA FORMULAS for the making of Common
Remedies Perfumes, Soaps, Tooth Powders and Washes, Hair
Dyes, Cosmetics, Colognes, Liqueurs, Cements, Glues, Mucilages,
Blackings, Corn Cures, Rat and Vermin Poisons, Extracts, Fire-
works, etc. Price, 50c. (Foreign 23.); with SPATULA I year, $1.25
(Foreign 6s.)

SPATULA LABEL BOOK.-For shop use, comprising
labels for practically all the Drugs, Chemicals and Preparations in
the Pharmacopoeias, and for a large number of unofficial articles,
utensils, apparatus, etc.; over 2,000 labels. Price, $1.00 (Foreign
48.); with SPATULA I year, $1.50 (Foreign 8s.).

SPATULA SODA-WATER GUIDE. - 3d edition. Entire-
ly rewritten and brought right up-to-date. Nearly 2000 formulas
and subjects. Standard American authority on all kinds of foun-
tain drinks. $1.00 (Foreign 45.); with SPATULA I year, $1.50
(Foreign 8s.).

HOW TO MAKE TABLETS.-By Frank Edel. A treatise
on the manufacture by retail druggists of all kinds of compressed
tablets, together with a large number of practical formulæ. 25c.
(Foreign is.); with SPATULA I year, $1.10 (Foreign 6s.)

ONE THOUSAND FORMULAS.-A compilation giving
the practical working druggist full information about the making
of one thousand of the most common and saleable preparations
by L. W. Marshall. Price, 75 cents (35.); with THE SPATULA
I year, $1.35 (7s.).

SPATULA VETERINARY FORMULARY.- A collec-
tion of practical formulas for all diseases common among horses,
cattle, swine, poultry and dogs, by L. W. Marshall. 50c. (Foreign
25.); with SPATULA I year, $1.25. (Foreign 6s.).

SPATULA CUT CATALOGUE.-10th edition. The best
collection of half-tone and line cuts for advertising and illustrating
purposes in the world. Thousands of beautiful illustrations. Price,
Soc.; with SPATULA 1 year, $1.25.

100 ILLUSTRATED ADS.-A collection of 100 illustrated
ads and a catalogue of hundreds of cuts, all designed especially for
druggists. 50c. (Foreign 2s.); with SPATULA 1 year, $1.25 (Foreign
6s.).

VOL. XIX.

Timely Advice.

Now that the flies are crawling into their mysterious holes for their winter slumber, it is a good time to carefully destroy all the cartons and signs on your counters on which the pesky things have left their period like autographs. Make a new deal at once: your customers will appreciate the attention.

That Inventory.

Don't be afraid to inventory. Once in two years will do, though every year will do better. Inventory is worth more than the mere chance of saving you money in case of a fire. It will show you how much dead stock (which is dead money) you are carrying and will stir you up to get rid of it perhaps. Get your dead stock out and put a price on it that will sell it. If it won't sell at any price, throw it away. An Absorbing Subject.

Do you know that wet sponges will sell 25 per cent better than dry ones? The customer can see what a sponge is really like when it is wet. All sponges feel about like to an unpracticed person when they are dry. Sponges are articles that sell on sight. Keep them where they can be seen from the street. They make an unfailing sign of the drug store. Advertising Not All.

Do not be disheartened if you do not receive an immediate response to your advertisements, that is to say, a remunerative response, for, if you are a novice, a beginner in advertising, you must remember that you must "prove by your works" that you are worthy of patronage. Be

No. I

sure that the public, while they are looking for bargains and opportunities to buy fifty-cent pieces for a quarter each, also realize, in their sober moments of reflection, that a successful business must from necessity demand a profit, and if your profit is recognized to be a fair one, gauged by the universal knowledge of commercial values which competition has disseminated, these same inconsistent people will come in and pay you full fifty cents each for your half dollars.

For Economy's Sake.

The popular impression seems to be when a person orders by mail he has gotten the mail order habit. This impression is wrong. If that same person could get what he wants as easily and cheaply at home his trade would remain there, but being able to get it cheaper from a

distance he sends for it. This habit is no more than the economical habit which seems to be an inherent quality of the human race.

What to Push.

We believe in the druggist selling all the generally advertised goods for which he has a sale. We do not believe in his trying to get your people to take something just as good at the expense of sending them away dissatisfied. But we do believe in his pushing the goods that pay the best profit, everything else being equal. In almost all lines there are several makes of goods of practically equal quality. Often there is a decided difference in the amount of profit obtainable on the different kinds. The druggist has a personal and a business influence which he can put behind a line of goods. It will pay him to put his energy behind the line that pays him most. The man in business to make money cannot be successful if he degenerates into a mere machine.