The Words of César Chávez

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Texas A&M University Press, 2002 - 199 páginas

César Chávez's relentless campaign for social justice for farm workers and laborers in the United States marked a milestone in U.S. history. Through his powerful rhetoric and impassioned calls to action, Chávez transformed as well as persuaded and inspired his audiences.

In this first published anthology, Richard J. Jensen and John C. Hammerback present Chávez in his own terms. Through this collection and through his own words and analysis of his major speeches and writings, Jensen and Hammerback reveal the rhetorical qualities and underlying rhetorical dynamics of a master communicator and also offer a rich source of the history of the farm workers' movement Chávez led from the early 1960s to his death in 1993.

Each chapter features a clear introductory section that helps the reader focus on the highlights that won Chávez a reputation as an effective communicator. The editors explain the sources of Chávez's motivation to campaign for farm workers, his selection of characteristic and signature rhetorical elements, and the success of specific campaigns and his overall career.

The Words of César Chávez offers an important new resource for scholars of public discourse, Chicano studies, and César Chávez himself. It complements the editors' earlier study, The Rhetorical Career of César Chávez, by providing the primary materials for that rhetorical profile of Chávez. Through his own words, Jensen and Hammerback present Chávez doing what he did best: teaching and influencing audiences who would enact his agenda to create a new and better world.

RICHARD J. JENSEN, an emeritus professor of communication at the University of Nevada, Las Vegas, is the coeditor or coauthor of two previous books published by Texas A&M University Press, both on the rhetoric of César Chávez. Jensen holds a Ph.D. from Indiana University.

JOHN C. HAMMERBACK, a professor at California State University, Hayward, who teaches in the department of mass communication, earned his Ph.D. from Indiana University.

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Página 170 - She looketh well to the ways of her household, and eateth not the bread of idleness. Her children arise up, and call her blessed; her husband also, and he praiseth her.
Página 167 - When we are really honest with ourselves we must admit that our lives are all that really belong to us. So, it is how we use our lives that determines what kind of men we are. It is my belief that only by giving our lives do we find life. I am convinced that the truest act of courage, the strongest act of manliness is to sacrifice ourselves for others in a totally nonviolent struggle for justice. To be a man is to suffer for others. God help us to be men!
Página 65 - It is my deepest belief that only by giving of our lives do we find life. I am convinced that the truest act of courage, the strongest act of manliness, is to sacrifice ourselves for others in a totally nonviolent struggle for justice. To be a man is to suffer for others. God help us to be men!
Página 170 - Many daughters have done virtuously, But thou excellest them all." Favour is deceitful, and beauty is vain : But a woman that feareth the LORD, she shall be praised. Give her of the fruit of her hands ; And let her works praise her in the gates.
Página 34 - For our part I admit that we have seized upon every tactic and strategy consistent with the morality of our cause to expose that injustice and thus to heighten the sensitivity of the American conscience so that farm workers will have without bloodshed their own union and the dignity of bargaining with their agribusiness employers. By lying about the nature of our movement, Mr. Barr, you are working against nonviolent social change. Unwittingly perhaps, you may unleash that other force which our union...
Página 35 - The color of our skins, the languages of our cultural and native origins, the lack of formal education, the exclusion from the democratic process, the numbers of our slain in recent wars — all these burdens generation after generation have sought to demoralize us, to break our human spirit. But God knows we are not beasts of burden, we are not agricultural implements or rented slaves, we are men.
Página 34 - We merely bring to the surface the hidden tension that is already alive. We bring it out in the open, where it can be seen and dealt with. Like a boil that can never be cured...
Página 17 - We shall unite. We have learned the meaning of UNITY. We know why these United States are just that — united. The strength of the poor is also in union. We know that the poverty of the Mexican or Filipino worker in California is the same as that of all farm workers across the country: the Negroes and poor whites, the Puerto Ricans, Japanese, and Arabians . . . That is why we must get together and bargain collectively.
Página 124 - ... who symbolized our history in this land— were denied selfrespect? How could our people believe that their children could become lawyers and doctors and judges and business people while this shame, this injustice was permitted to continue? Those who attack our union often say, "It's not really a union. It's something else— a social movement, a civil rights movement. It's something dangerous.
Página 16 - Mexican farm workers. We know all of these towns of Delano, Madera, Fresno, Modesto, Stockton and Sacramento, because along this very same road, in this very same valley, the Mexican race has sacrificed itself for the last hundred years. Our sweat and our blood have fallen on this land to make other men rich. This Pilgrimage is a witness to the suffering we have seen for generations.

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Acerca del autor (2002)

Richard J. Jensen lives in Albuquerque... more info'. He earned his Ph.D. from Indiana University.John C. Hammerback, a professor at California State University, Hayward, who teaches in the department of mass communication, earned his Ph.D. from Indiana University.

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