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With New
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Given

1918 ATLAS W

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To the readers of The Literary Digest who take advantage
of this offer now made in connection with

Webster's New International

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The Best Child Ever Born is a problem. The brighter the child the greater your problem. Upon your wisdom depend his physical, his mental, and his moral development. The greatest of these is his moral development-the building of his characterfor this gives value to the others. And there is no way that you can better solve this problem than by the proper selection of his reading. Much that children read is positively injurious to their eager, plastic minds. Some books merely entertain in a wasteful way. But, some not only entertain but at the same time have those fine, constructive qualities which inspire high ideals and build strong, clean character.

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Name

Address'..

he Secret of Being a Convincing Talker

How I Learned It in One Evening

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But

believe my ears. Notice to Employees' board, telling about rtune.

at Jordan was a capable nd unassuming, but I e picked him for any - I knew, too, that the Great Eastern had to be I wondered how in the ded the place.

e I got, I walked into Fice and after congratuly, I asked him to let etails of how he jumped . His story is so ing that I am going to y as I remember.

"I'll tell you just how it happened, George, because you may pick up a pointer or two that will help you. "You remember how scared I used to be whenever I had to talk to the chief? You remember how you used to tell that

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By GEORGE RAYMOND

asked to present him with the loving
cup the boys gave him, how flustered
I was and how I couldn't say a word
because there were people around? You
remember how confused I used to be
every time I met new people? I couldn't.
say what I wanted to say when I wanted
to say it; and I determined that if there
was any possible chance to learn how to
talk I was going to do it.

"The first thing I did was to buy a number
of books on public speaking, but they seemed
to be meant for those who wanted to become
orators, whereas what I wanted to learn was
not only how to speak in public but how to
speak to individuals under various conditions
in business and social life.

"A few weeks later, just as I was about to give up hope of ever learning how to talk interestingly, I read an announcement stating that Dr. Frederick Houk Law of New York University had just completed a new course in business talking and public speaking entitled 'Mastery of Speech.' The course was offered on approval without money in advance, so since I had nothing whatever to lose by examining the lessons, I sent for them and in a few days they arrived. I glanced through the entire eight lessons, reading the headings and a few paragraphs here and there, and in about an hour the whole secret of effective speaking was opened to me.

"For example, I learned why I had always lacked confidence, why talking had always seemed something to be dreaded whereas it is really the simplest thing in the world to 'get up and talk.' I learned how to secure complete attention to what I was saying and how to make everything I said interesting, forceful and convincing. I learned the art of listening, the value of silence, and the power of brevity. Instead of being funny at the wrong time, I learned how and when to use humor with telling effect.

"But perhaps the most wonderful thing about the lessons were the actual examples of what things to say and when to say them to meet every condition. I found that there was a knack in making oral reports to my superiors. I found that there was a right way and a wrong way to present complaints, to give estimates, and to issue orders.

"I picked up some wonderful pointers about how to give my opinions, about how to answer. complaints, about how to ask the bank for a loan, about how to ask for extensions. Another thing that struck me forcibly was that, instead of antagonizing people when I didn't agree with them, I learned how to bring them around to my way of thinking in the most pleasant sort of way. Then, of course, along with those lessons there were chapters on speaking before large audiences, how to find material for talking and speaking, how to talk to friends, how to talk to servants, and how to talk to children.

"Why, I got the secret the very first evening and it was only a short time before I was able to apply all of the principles and found that my words were beginning to have an almost magical effect upon everybody to whom I spoke. It seemed that I got things done instantly, where formerly, as you know, what I said 'went in one ear and out the other.' I

Then

began to acquire an executive ability that sur-
prised me. I smoothed out difficulties like a
true diplomat. In my talks with the chief I
spoke clearly, simply, convincingly.
came my first promotion since I entered the
accounting department. I was given the job
of answering complaints, and I made good.
From that I was given the job of making col-
lections. When Mr. Buckley joined the.
Officers' Training Camp, I was made Treas-
urer. Between you and me, George, my salary
is now $7500 a year and I expect it will be
more from the first of the year.

"And I want to tell you sincerely, that I attribute my success solely to the fact that I learned how to talk to people."

*******

When Jordan finished, I asked him for the address of the publishers of Dr. Law's Course and he gave it to me. I sent for it and found it to be exactly as he had stated. After studying the eight simple lessons I began to sell to people who had previously refused to listen to me at all. After four months of record breaking sales during the dullest season of the year, I received a wire from the chief asking me to return to the home office. We had quite a long talk in which I explained how I was able to break sales records-and I was appointed Sales Manager at almost twice my former salary. I know that there was nothing in me that had changed except that I had acquired the ability to talk where formerly I simply used "words without reason." I can never thank Jordan enough for telling me about Dr. Law's Course in Business Talking and Public Speaking. Jordan and I are both spending all our spare time making public speeches on war subjects and Jordan is being talked about now as Mayor of our little Town.

So confident is the Independent Corporation, publishers of "Mastery of Speech," Dr. Law's Course in Business Talking and Public Speak ing, that once you have an opportunity to see in your own home how you can, in one hour, learn the secret of speaking and how you can apply the principles of effective speech under all conditions, that they are willing to send you the Course on free examination.

Don't send any money. Merely mail the coupon or write a letter and the complete Course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you receive it and you will owe nothing.

On the other hand, if you are as pleased as are the thousands of other men and women who have used the Course, send only $5 in full payment. You take no risk and you have everything to gain, so mail the coupon now before this remarkable offer is withdrawn.

FREE EXAMINATION COUPON

Independent Corporation

Division of Business Education, Dept. 2311, 119 West 40th Street, New York Publishers of The Independent (and Harper's Weekly) Please send me Dr. Frederick Houk Law's "Mastery of Speech," Course in Business Talking and Public Speaking in eight lessons. I will either remail the Course to you within five days after its receipt, or send you $5.

Name...

Address...

.....L.D. II-23-18

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