The Management of Sport: Its Foundation and ApplicationMcGraw-Hill, 2001 - 416 páginas This edition is tailored around the informational needs of the sport manager and benefits from new contributors in the specialty areas of organizational theory, economics, experiential learning, human resources management and sport governance |
Dentro del libro
Resultados 1-3 de 46
Página 74
... communications , and the personal development of subordinates ( Daft , 1992 ) . Some writers propose that the internal process ap- proach should focus on fiscal efficiency ( Evans , 1976 ) . Here , measures such as inventory turnover ...
... communications , and the personal development of subordinates ( Daft , 1992 ) . Some writers propose that the internal process ap- proach should focus on fiscal efficiency ( Evans , 1976 ) . Here , measures such as inventory turnover ...
Página 321
... communications model . always done by an advertising agency hired by the sport organization . 3. The channel is the ... communications model ( see figure 15-8 ) can be useful in planning marketing communications via the promotional mix ...
... communications model . always done by an advertising agency hired by the sport organization . 3. The channel is the ... communications model ( see figure 15-8 ) can be useful in planning marketing communications via the promotional mix ...
Página 323
... communications effort . The following steps can serve as a guide for developing such a plan : 1. Set objectives for advertising . What does one want to accomplish ? To create an awareness of a product or service ? To rouse the consumer ...
... communications effort . The following steps can serve as a guide for developing such a plan : 1. Set objectives for advertising . What does one want to accomplish ? To create an awareness of a product or service ? To rouse the consumer ...
Contenido
Definition Evolution and Curriculum | 2 |
Scope and Career Opportunities | 15 |
Internships | 30 |
Derechos de autor | |
Otras 34 secciones no mostradas
Otras ediciones - Ver todas
The Management of Sport: Its Foundation and Application Bonnie L. Parkhouse Vista de fragmentos - 1991 |
The Management of Sport: Its Foundation and Application Bonnie L. Parkhouse Sin vista previa disponible - 2001 |
The Management of Sport: Its Foundation and Application with Powerweb ... Bonnie L Parkhouse Sin vista previa disponible - 2001 |
Términos y frases comunes
action activities agement agency agreement antitrust areas baseball basketball behavior budget career clause club coach collective bargaining competition CONCEPT CHECK consumer contract court decision director employees employment ethical evaluation event example experiential experiential education facility federal football free agents human resources individual International Olympic International Olympic Committee internship involved issues Journal of Sport labor relations learning major league Major League Baseball ment NASSM National National Football League NCAA negotiations Olympic Committee Olympic Games operations organizational owners participation percent person play portfolio procedures professional sports programs promotion reserve clause responsibility revenue risk management rules salary cap sponsor sponsorship sport management sport marketing sport organizations sports leagues strategy structure student techniques theory ticket tion tional Title IX U.S. Constitution U.S. Supreme Court umpires union University WNBA