Imágenes de páginas
PDF
EPUB

Executive Committee-Messrs. D. D. Williams, Collingwood; J. F. MacKay, Toronto; W. E. Smallfield, Renfrew; M. A. James, Bowmanville, and W. Irciand, Parry Sound.

Auditors-Messrs. G. E. Gibbard, St. Thomas, and D. N. Dillon, St. Mary's.

ABOUT ADVERTISING.

The vexed question of advertising rates was thoroughly discussed in its various phases of cutting rates, commissions to agents and concessions demanded by

J. A. COOPER

advertisers. City dailies and country weeklies are affected alike, and many complaints are made of large advertisers from outside securing some favor from one paper in a town to the loss of another.

It was contended by several speakers that advertising agencies took the attitude that the country editor was an easy mark, and that he could ask for and get any space rates he wanted. It was contended that a 25 per cent. discount was too large to allow the agencies, and some charged that this commission was split with the advertisers.

Mr. James said that five cents an inch per thousand of circulation was a fair rate for advertising rates. Mr. Moore, of Acton, said he got 7 1-2 cents. Opinions as to the actual cost of putting out the advertising placed it at from 3 to 4 cents an inch, these figures all being for country weeklies.

Mr. J. E. Atkinson, of the Toronto Star, dealt especially with the insertion of free readers and with the tactful increase of rates. The only way, he said, to stop dead-head readers was to make fast and firm rule, and abide by it strictly. He advised editors in making contracts with advertisters to first find out what their space was worth, and stick to that price, while at the same time they should not attempt to grab an exorbitant price.

The Association finally adopted a resolution calling for the appointment of a standing committee to consider all advertising matters, to draft rules governing the deal

ings between newspaper proprietors and advertising agents, to suggest fair rates for the insertion of advertisements in papers of a certain circulation, and to deal with any cognate matters which may be brought before it.

SUBSCIPTION PRICES.

A lengthy discussion took place on the question of subscription rates to daily papers. Mr. J. E. Atkinson, Mr. A. H. Findlay and Mr. W. J. Taylor regretted the circumstances which forced low prices, and Mr. John A. Cooper, after laying the responsibility for th: cut in prices on the Montreal Star, resulting in the sale of daily papers at less than the actual cost of the white paper, which is about $1.30 per year, moved that the Association instruct the incoming Executive to use its influence with daily papers in Canada to have the minimum rate of all daily papers fixed at $1.50. This motion was seconded by Mr. J. F. MacKay and adopted unanimously, after Mr. Dan McGillicuddy had suggested interviewing the Postmaster-General and presenting the view that daily papers should be protected from belowcost prices the same as weekly papers, which cannot use the mails unless they have a bona fide paid subscription list.

[graphic]
[merged small][merged small][graphic][merged small][merged small][merged small]

hundred came from the States. Besides being unfair to the Old Country, the postal convention permitted Canada to be flooded with cheap American literature, making competition by our own publishers impossible. Matters were going from bad to worse. All the religious literature used by the denomination to which he belonged was brought in from the other side. Newspapers were generally supposed to be printed for sentimental purposes, and they were helping the country and helping the politicians, but not helping themselves.

UNFAIR CONDITIONS.

In supporting the motion, Mr. Cooper showed that he had to pay eight cents a pound on a magazine from England and nothing on one that might be sent to him from the States. At New York eight cents was charged

or other foreign publishers pay under the regulations of the Universal Postal Union."

Mr. John A. Cooper, who seconded the resolution, admitted it was only aimed at keeping the publications from coming through the mails. but said after that restriction we could put a dut on what came by express or freight.

The resolution was discussed for some time and finally carried unanimously.

A proposition that the Association take the responsibility of investigating publishers' books, so as to give a reliable statement as to circulation on the request of any publisher, and thus kill the "circulation liar," was opposed, but finally referred to the Executive.

THE ANNUAL DINNER.

The annual dinner was held at McConkey's on

on all incoming foreign literature, yet literature passed Thursday evening, the 4th inst. The surprise of the

between Canada and the United States at one and onehalf cent. Although we took in one hundred times what we sent back in exchange, Canada collected nothing on the deficiency. That was something provided for in the relations between the countries joining in the international postal union. There was twenty-five millions of capital in the entire printing and publishing trades, and the annual output reached an equal amount, placing the industry in the fourth place of importance among Canadian industries. He did not see why Munsey could collect $60,000 a month for Canadian advertising. We could at least compel Munseys and The Ladies' Home Journal to send their plates to Toronto and print a Canadian edition of seventy thousand or so.

THE POSTAGE QUESTION.

The question of doing something to exclude United States literature was dealt with at length. There was a lively discussion on the following resolution, introduced by Mr. Arch. McNee, of Windsor:

"That we, the members of the Canadian Press Association, would again urge upon the attention of the Postmaster-General the desirability of a revision of the existing postal convention between the United States and Canada. Under existing conditions United States periodicals and newspapers have a distinct advantage over old country periodicals, in that the former can be mailed to this country at one cent a pound, while the latter are charged eight cents per pound. Besides being unfair to the publishers of the old country, this arrangement inundates this country with United States cheap literature, which makes it very hard for many of our publishing houses to exist.

"The exchange is not mutual, since for one mail bag of Canadian papers that our neighbors deliver, our postoffice handles one hundred bags of their papers. The United States periodicals have reached a high degree of development and have an advertising patronage which enables them to make a nominal subscription charge. There is everything to be gained to the postoffice and the publishing interests if this postal convention were abrogated or revised so that United States publishers would pay the same postage on Canadian mail as British

evening was a speech by Mr. Goldwin Smith, the most famous veteran of the profession.

The dinner was quite informal, and after the loyal toast the Chairman called upon the distinguished guest of the evening as the veteran of British journalism.

THE VETERAN OF THEM ALL.

Mr. Goldwin Smith, who was loudly cheered, said a veteran he certainly was, for he had survived a most everybody. The other day he had received an engraving of one whom he thought was an early journalistic friend, but on inquiry he found it was the engraving of his friend's son, now seventy, and that the former, if now alive, would be 102 years old. He had written for The Times in its early days of power, and had seen it in its rise and in its culmination. A curious man was John Walter, not unlike in temperament Charles A. Dana. In 1832 The Times was an extreme radica! journal, but gradually changed to the democratic Toryism of modern times. Journalism had immensely changed since his youth. People sometimes complained that we did not read enough solid books. The truth is the Saturday paper is the most solid of all books. When he first came to Canada thirty years ago the only powerful paper really was The Globe, which was in the hands of the head of a political party, an unfortunate conjunction, because it necessarily narrowed the Globe to a party, and led to what should have been a great organ of influence in the country being used sometimes for very narrow purposes. Now we had other very excellent papers in Toronto, and the country press had developed into a power which in those days it had not attained. Facilities for communication of news and independent thought had also increased.

JOURNALISTS BORN, NOT MADE.

He had noticed that some benevolent millionaire in the United States (Mr. Joseph Pulitzer) proposed to start a school of journalism. He hardly thought it would accomplish its end. If Mr. Pulitzer mean the mere mechanical parts of journalism he did not see how they were to be taught by a professor. If he meant the writing of editorials, that was a question of general information. The journalist must have a ready pen and

Profitable Fast Selling Books

New Standard and Up-to-date=

Steel Square, A Treatise on the Practical Uses of. By Fred T. Hodgson, Architect. New and up-to-date. Published May 1st, 1903. Do not mistake this edition for the one published over 20 years ago. This is the latest practical work on the Steel Square and its uses published. Two large volumes, 560 pages, nearly 500 illustrations, printed on a superior quality of paper from new, large type. Price, 2 vols., Cloth Binding, $2.00.

Modern Carpentry. A practical manual for carpentry and wood-workers generally. By Fred T. Hodgson, Architect. An new, complete guide, containing hundreds of quick methods for performing work in carpentry, joining and general woodwork. 256 pages. 230 illustrations. Price, Cloth Binding, $1.00.

This

Common Sense Stair Building and Handrailing. Illustrated. By Fred T. Hodgson, Architect. new volume contains three distinct treatises on the subject, each of which is complete in itself. Section four of the work is devoted to newel or platform stairs. 256 pages. 230 illustrations. 12 mo. Cloth. Price $1.00. "Builders' Architectural Drawing SelfTaught." By Fred T. Hodgson. This work is especially designed f carpenters

and architects and other works who desire to learn drawing at home. As an architectural drawing book for real practical workingmen, who intend making draughtsmen of themselves by their own efforts, this book has no equal. Fully illustrated, including 14 double plates. Cloth -12 mo. Price, $2.00.

The 20th Century Hand Book for Engineers and Electricians. With questions and answers by C. E. Swingle, M.E., formerly Chief Engineer of the Pullman Car

All Published Since May, 1902

Works. This is the very latest and best book on Engineering and Electricity for the beginner, practical engineer or electrician published. It is written in a purely self-educational style, so that any one with but a limited education can understand it. Illustrated with hundreds of fine engravings, showing every working part of an engine or boiler, dynamos, etc. 600 pages, size 5 x 7, durably bound in full leather, pocket book style, red edges. Price, only $2.50.

"Modern Air Brake Practice." Its Use and Abuse. With questions and answers, a complete self-instruction book, by Frank H. Dukesmith. The only book bearing the endorsement of the Brotherhood of Locomotive Engineers of America, and used on nearly every important railroad in this and other countries. Profusely illustrated with many engravings furnished by the Westinghouse Air Brake and other companies. 12 mo., 250 pages. Price, $1.50.

Farm Engines and How to Run Them; The Young Engineer's Gulde. By James H. Stephenson and other Expert Engineers. Fully illustrated with about seventy-five beautiful wood cuts. A complete instructor for the operator or amateur. 220 pages. 12 mo., Cloth. Price, $1.00. Modern Wiring Diagrams and Descriptions. A hand book of practical diagrams and information for Electrical Workers. Ry Henry C. Horstmann and Victor H. Tousley. 160 pages. 200 illustrations, limp leather binding. Price. $1.50.

Electricity Made Simple. By Clark Caryl Haskins. A book devoid of technicalities; simple, plain and understandable. There are many elementary books about electricity upon the market, but

this is the first one presenting the matter in such shape that the layman may understand it, and at the same time not written in a childish manner. For engineers, dynamo men, firemen and learners; for study or reference. 12 mo., Cloth, 220 pages, 160 illustrations. Price, $1.00.

Easy Electrical Experiments and How to Make Them. By L. P. Dickinson. The book is an elementary hand book of lessons, experiments and inventions. It is a hand book for beginners, though it includes, as well, examples for the advanced students. Illustrated with hundreds of fine drawings; printed on a superior quality of paper. 12 mo., Cloth. Price, $1.00. Handy Electrical Dictionary. Vest pocket edition, compiled and edited by Wm. L. Weber, M.E. An entirely new edition. brought up to date. This is a work of the highest standard. In this work every used electrical word, term or phrase will be found intelligently defined. Cloth, Red Edges, Indexed, 25c; Full Leather, Gold Edges, Indexed, 50c.

Practical Telephone Hand Book and Gulde to Telephonic Exchange. How to Construct and Maintain Telephone I ines. By T. S. Baldwin. M.E. 12 mo., Cloth, Fully Illustrated, $1.25.

Telegraphy Self-Taught. A Complete Manual of Instruction. By Theo. A. Edison, M.A. 12 mo., Cloth, Illustrated. Price, $1.00.

Dynamo Tending for Engineers, or Electricity for Steam Engineers. By H. C. Horstmann and V. H. Tousley. Containing a clear and comprehensive treatise on the principles, construction and operation of Dynamos, Motors, Lamps, Storage Batteries, etc., etc. 12 mo., 250 pages, Illustrated. Price $1.50.

LIBERAL DISCOUNTS TO THE TRADE- -SEND FOR CATALOGUE

Order from the MUSSON BOOK CO., Toronto

OR DIRECT FROM THE PUBLISHERS

FREDERICK J. DRAKE & CO.

Publishers of Self-Educational Books for Mechanics 211-213 EAST MADISON STREET, CHICAGO, U.S.A.

BUY ONLY THE BEST

We have now in press our New Catalogue and Order Lists of

PAPER BOUND NOVELS

The Most Complete Line in Canada

The Book Supply Company, Limited

62 FRONT STREET WEST, TORONTO, CANADA

a popular style. Of course, style could to a certain extent be cultivated. He recollected a London editor regretting the loss of a leader writer, and stating that it would take three men to fill his place, and he would be well pleased if at the end of the year one of them could write well. Of course that editor was rather fastidious. Some said a classical education was necessary to good form, but as a rule the journalist is a man who has extensive and varied information who has a ready pen which can respond the moment he is called upon by his editor, and who writes in a taking style. These were things which he did not think could be imparted at the university; a man must pick them up for himself.

COURAGE AND INDEPENDENCE.

Another thing which no university could give was courage and independence. "What is behind the press is one of the most serious questions of this age, " said Mr. Smith. "I hope there is nothing behind the aims of our press but allegiance to the public good. What we have to fear is sudden gusts of public passion. The journalist who will not be carried away by this, but who will, even at the risk of some loss of circulation, do his duty to the country; is a man who is precious to the country."

The balance of the dinner was marked by happy speeches by journalists, past and present, all marked by high aspirations for the future of the profession and of our country. The speakers were: Messrs. J. F. Ellis, John A. Cooper, W. R. P. Parker, C. N. Smith, M.P.P., John Lewis, D. McGillicuddy, George Ham, George P. Graham, M.P.P., T. H. Preston, M.P.P., E. J. B. I'ense, M.P.P., Rev. J. A. Macdonald, J. E. Atkinson and T. C. Irving.

THROUGH SORROW'S GATES. By MR. HALLIWELL SUTCLIFFE. London: T. Fisher Unwin,

Mr. Sutcliffe's admirers, and they are many, wil welcome with delight this last work of his. The scene is laid in Mr. Sutcliffe's favorite country, the West Moors, and the story is one that holds one's interest from the beginning to the end. Griff Lomax, the hero, a member of a country family, when crazed with grief over the loss of his young wife and child, commits a grave crime. He resolves to expiate his fault by hard labor and loneliness, and settles himself in a hut on the moor. The task he allots himself is to reclaim from the heath so many acres of land, and steadily he works at it during the five or six years of his exile. The various characters are all well drawn. The impulsive, erring Hester, who dreamed wild dreams; the choleric old Squire, the broken farmer Royd and his pathetic death, the earnest preacher Griff, all breathe the spirit of the moor. The story ends happily, and the hero marries the woman he rescued from the snow and to whom he taught the virtues of love and self-sacrifice.

The paper bills of the United States printing office amount to $750,000 a year.

The Cranston Novelty Company, with headquarters at Galt, have just closed a successful year's business, and the prospect for 1904 trade in the lines this firm handles is very encouraging. Mr. J. K. Cranston, of Galt, is the manager of the company. They make a specialty of "new ideas" in advertising, and handle all kinds of aluminum and celluloid novelties, calendars, rubber stamps and store and office fixtures and specialties. Their mail order trade is rapidly increasing, orders coming constantly from all parts of Canada.

PAPER SOCKS AND STOCKINGS.

The long-suffering bachelor will welcome the new paper socks 'and stockings-six cents a pair-which solve at once the knotty problem of darning and save the laundry bill. Paper is made into a sort of strong twine, which is roughened to give it a woolly look, and then it is knitted like the ordinary stocking.

MARK TWAIN ON LECTURING.

Mark Twain has been telling how to be a lecturer. "Don't try to learn," he says; "start in just as you are. Let your hands stay where they are-in your breeches pockets. When Cable and I went on the lecture stage we thought it was necessary to make graceful genuflections to drive to our points; so we hired a teacher of elocution at $25 a day to show us how to work arm and hand effectively. I got so I could make beautiful gestures, but was so busy thinking about them that I forgot what I wanted to say."

Nothing is so tiresome as a man with a flow of words who is all the time waving two large red claws around in the air. It distracts attention and the gracefuller it is done the worse it looks. If you've got anything to say, say it; if you haven't, shut up. We've all seen orators that we longed to see the fire department squirt on.

AN IMPERIAL PORTRAIT.

A unique feature of the illustrations in A Keystone of Empire, the new volume by the author of The Martyrdom of an Empress (Toronto: The Book Supply Company, Limited), is an autographed portrait of the Emperor Francis-Joseph of Austria, whose domestic and imperial life is the subject of the volume. This portrait was given by the Emperor to the author, who is his personal friend. The volume is dedicated to the Emperor in the following lines: "To his Majesty Francis-Joseph, Emperor-King of Austro-Hungary, in memory of former days.

Remembering all the beauty of that star
Which shone so close beside Thee that ye made
One light together, but has past, and leaves
The Crown a lonely splendor.'

The "star" refers, obviously, to the assassinated Empress Elizabeth, of whom the author was an intimate friend, and of whom she wrote in her Martyrdom of an Empress.

[merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][subsumed][merged small][merged small][merged small][graphic][merged small][merged small][subsumed][ocr errors][merged small][subsumed][subsumed][subsumed][subsumed][subsumed][subsumed][subsumed][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small]

SOLD BY BOOKSELLERS OR SENT POSTPAID BY THE PUBLISHERS

MCLEOD & ALLEN,

37 MELINDA
STREET,

Paper, only 25c.

Toronto

« AnteriorContinuar »