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The Canadian Bookseller

VOL. XVI]

THE

AND LIBRARY JOURNAL.

TORONTO, JUNE, 1903

each. If there were fifty books among the masterpieces of the world which he desired

Canadian Bookseller to read, he would thus cover the ground in

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SUMMER READING.

People are now planning their summer reading. This process consists of collecting bargain paper-backs at the departmental stores and borrowing current fiction from their neighbors' winter collections. Little judgment and less knowledge are generally displayed by these collectors since they believe that reading is in itself a useful and meritorious occupation, aside from any consideration of the quality of the matter read. All of which is foolishness.

A young business man asked my advice the other day about reading, his complaint being that he found little leisure to acquire general knowledge. I suggested that he look backward instead of forward, and decide what had been published in the past that appealed to him-history, politics, biography and fiction, make a list of the titles and divide into yearly parts of twelve titles

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and two months. years He was much impressed with the idea that in less than five years, by reading one book a month, he could become familiar with fifty great books.

The trouble with most people is that they read without a plan, without a purpose, and they read indiscriminately. Many a woman has wasted some of the most precious hours of her life poring over cheap, tawdry fiction in a vain, silly attempt to keep abreast with current literature. She is afraid to admit to her friends that she does not read the novels of the day. Why she should have this fear, this cowardice, she cannot explain. She desires her reading to be as up-to-date as her slang, her gossip and her millinery-all evidence of her weak devotion to fashion.

For the summer every man or woman should arrange to read regularly one or two good magazines. These reflect the current events and current thought, besides keeping the reader posted on new books of a noteworthy character. In addition, there should be a selection of books from the general list, some history, some biography, some fiction, and at least one volume of good verse. For the Canadian reader, the following sugges tions may be useful as a guide :

1. A good work on some period in Canadian history.

2. One novel by Parker, Laut. Fraser, Roberts and Connor.

3. One volume on the Northwest by McDougall, Young or Maclean.

4. A volume by Dr. Drummond or Lighthall's "Songs of the Great Dominion."

5. Several well-selected volumes by the best writers of England and America-trash excluded.-June "Canadian Magazine."

CANADIAN PUBLICATIONS.

"In the Days of the Red River Rebellion," by John McDougall, gives a personal account of life and adventure in Western Canada between 1868 and 1872. It is breezy if unpretentious, illuminating if not historical, and readable if not literary. Toronto: William Briggs.

"Sixty Years in Canada," by William Weir, is printed and bound in the style of ten years ago, so far behind the times are the publishers of Montreal. It is a collection of reminiscences, historical documents and newspaper clippings compiled by a bu y business man without much care for logical arrangement or unity of purpose. Montreal: John Lovell & Son.

The Toronto University publications now total some twenty-five volumes and a list may be secured from the Librarian. The latest edition is in the "Physical Science Series." It contains "Induced Radioacti

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vity Excited in Air at the Foot of Waterfalls," by J. C. McLennan, Ph. D., and "Some Experiments on the Electrical Conductivity of Atmospheric Air," by J. C. McLennan and E. F. Burton.

D. M. Duncan, Classical Master in the Winnipeg Collegiate Institute, has written a most entertaining short "History of Manitoba and the Northwest Territories," for use in the Public Schools of the West. Even the general reader will find this volume worth adding to his library. The main facts of the story of the West are clearly and succinctly stated, while the heroes of two centuries of adventure, exploration and settlement are vividly portrayed. The maps and illustrations add to the interest which Mr. Duncan has infused into his 140 pages. Toronto: W. J. Gage & Co.

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"The Founder of Christendom is the title of an address by Professor Goldwin Smith, now published in neat form by George N. Morang & Co. In it the Professor seems to lean to the Unitarian point of view and to regard Christ as a great man and a wonderful peasant prophet. Christ proclaimed a personal God performing actions which are now explained as nature's order. He knew nothing of science, but He is yet, even after nineteen centuries, displaced by science. Whether He will eventually be displaced the Professor does not undertake to say. The address is written in the Professor's inimitable style.

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New Books.

A New Canadian Novel.

Refreshing as the salt-laden breezes which waft their health giving qualities over her native Nova Scotia shores in midsummer comes a new novel from the pen of Miss Alice Jones, the talented daughter of his Honor the Lieutenant-Governor of Nova Scotia.

"Bubbles we Buy " is its title, taken from Lowell's phrase, "Bubbles we buy with a whole soul's tasking."

Miss Jones has already won herself more than a Canadian reputation by her literary work, but in this, her latest effort, she has at one bound placed herself in the front rank of Canadian writers. "Bubbles we Buy may not be the great Canadian novel for which so many people have been sighing for years; but it is a story which will be read with interest by more than Canadians, for it proves its writer indeed a citizen of the world. Her inborn knowledge of the legends and peculiarities of the Nova Scotia countryside is combined with a wide acquaintance with both American and English social customs.

The story, while in a sense a Canadian one, inasmuch as its hero is an expatriated Canadian, who by chance or by destiny comes into his own in the little Nova Scotia village, is much more than that. It is a story of the world with all its passions and tragedies. It is a trite observation that if one could see into the life of every other person the web of life would be found to be wound of both joy and sorrow, but it is given to few to be able to take such a life story and show how the sins of the parents are visited upon the unwilling victims of future generations, as Miss Jones has done in "Bubbles we Buy."

The old half-pirate slave trader of the Nova Scotia coast little imagined when he stole the statue of "Our Lady of Wrath" from its West Indian shrine that he would thereby bequeath a legacy of misfortune to his heirs, any more than his granddaughter knew of the sad fate in store for her until she learned of the dark strain in her blood derived from the slave girl stolen in one of her grandfather's forays. Such stories are common legends in many a Nova Scotian village, and it may indeed be that Miss Jones has taken foundation in fact from the history of some marine “captain of industry "of her own town of Bridgewater, upon which to base her story. Be this as it may, she has contrived to build thereon a most interesting story, full of life and color.

Her hero, Gilbert Church, the young Canadian physician, who has been compelled by circumstances to find a market for his skill in a foreign land, is but a type of hundreds, if not thousands, of other Canadians, especially in the Maritime Provinces. His mother, who away off in her Ontario home, bears to her dying day her grudge against her tyrannical father, has, it is to be feared, many examplars in the world of contradiction, and much that is mysterious; but it is to be hoped that there are not many women so afflicted as her heroine, Isabel Broderick, who, tied by love to her insane husband, finally has that love crushed out by the awful tragedy on the Nova Scotian shore,

It would be a shame to reveal the clever plot of Miss Jones' novel; for its telling would spoil the reading of the book, and "Bubbles We Buy" is one of the books which will be read this summer. The baneful influence of “ Our Lady of Wrath" is not removed from the Church family, even when it finds a resting place in the shrine of the American Roman Catholic heiress, for it is felt by the unhappy girl in England-who, after believing herself of pure white blood, finds that after all there is the bar sinister on her escutcheon--and one does not know whether to be most angry with the old scoundrel who bequeathed her such a heritage, or with the laws of heredity, which make such things certain.

Of course, all comes right in the end; out of sorrow sunshine springs to Gilbert and Isabel; but their happiness is not secured by the unrealistic sacrifice of any of the characters. Nature works out the problem, as Nature has a habit of doing, and every reader of "Bubbles We Buy " will agree that Miss Jones has done her work in an artistic manner.

The novel, which is published by Herbert B. Turner & Company, of Boston, and is sold at $1.50, is most creditably printed and bound, and should find a place on many a Canadian bookshelf.

A Rose of Normandy.

This is a clever story of La Salle's expeditions to the new world. The scenes are laid partly in France and partly in America and mingle the excitements of early explorations with a beautiful and touching little romance. The hero and heroine present creditable studies in character, while the figure of La Salle is drawn in a way to please and convince.

The incident by which the cunning Pompon becomes Tonti's faithful servant and friend is original and interesting, while there is a deal of pathos in the noble sacrifice that he later makes of his life.

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The many admirers of "The Silence of Dean Maitland" will no doubt welcome with enthusiasm this latest of Maxwell Gray's, otherwise Miss Tuttiett's stories.

There are two chief facts to be remembered concerning "Richard Rosny." The first is the elaborateness of the plot, which includes some half-dozen minor plots within the main one and the admirable order and lack of confusion on obscurities with which each of these side issues is welded into the complete, coherent whole. The second thing is the ethical significance of the tale, which partakes somewhat of the nature of Mr. Reginald Wright Kauffman's ideas as set forth in "The Things That Are Cæsar's." Richard Rosny, noble and upright, under the greatest provocation, commits murder. It is not a new story. He pays the penalty

for his momentary passion by a life-long expiation even to the serving of a term of imprisonment. In the course of his career he loves twice, foregoing his first love through the confession of his crime.

The character of Rosny is nobly conceived and skilfully presented. We follow his life much as we follow that of John Halifax, from earliest boyhood to the near approaching close. But there is less of tranquillity in Miss Tuttiett's story. It is distinctly a tale of passions, of sorrows of infidelity and remorse, though the old "Amor vincit" holds in the end. We feel something in the book that will live, and we predict for it, not a meteoric popularity, but a larger appreciation that within a limited circle will permit it to survive.

Thyra Varrick.

This is one of the best of Amelia E. Barr's many good stories. In interesting power it probably surpasses all former works. As a character study it presents variety and novelty, while the romance is one of many and deep vicissitudes rising finally above opposition and pettiness to a culmination desirable in every degree.

Destiny plays a conspicuous part in Mrs. Barr's compositions. The author has some. thing of the Calvinistic doctrine of predestination in her character, wherefore her people are represented as puppets moved by the hand of Fate, the last inexorable once for all.

The period of "Thyra Varrick" is the troublous era of Scotland's vain attempt to establish "bonny Prince Charley." There have been plays derived from the situations of this time. There is the opera, "Rob Roy," and there have been more than a few books based upon that period. But Mrs. Barr does not purpose to dwell upon the historical side. The facts of the case are used more as a matter of convenience than as a factor of intrinsic value. The tone and color of the book are furnished in the love story of Thyra Varrick, "lovely Thyra Varrick," as her many admirers call her, and its peculiar circumstances afford a lively and enduring interest. It is a book with which to beguile the hours, a romance pure and simple, yet penned withal in that earnest tone of religious conviction and unfailing faith that gives it the stamp of sincerity and convincing simplicity which are like a clear bright stream in the midst of an arid waste. William Briggs, Toronto.

The Eternal Law.

Being the "Slocum Lectures for 1901, delivered by the Rt. Rev. J. P. DuMoulin, D.C.L., Lord Bishop of Niagara. Published by the Musson Book Co., Ltd., Toronto, 1903.

To the fact that the second Bishop of Michigan, Dr. Harris, desired to found a lectureship similar to the Bampton Lectures of England, and that Mrs. Elliott I. Slocum, of Detroit, generously endowed the said Lectureship in 1890," in grateful memory," as she said, of the good Bishop, we owe one of the most telling books of the new century. While prepared and written for the students of the State University, yet every page is intelligible to the average reader, who is carried on by a sustained interest to the end of a masterly presentation of a difficult subject. Here there is food for the deepest thinker, as well as for

the less studious. That the eloquent Bishop, whose fame as a Preacher is everywhere recognized, who now appears in the new role of an author, may give us another volume in the no distant future, will be the wish of every reader of "The Eternal Law."

Man Overboard

By F. Marion Crawford, is the second of the series of Little Novels by Favorite Authors. (Toronto: George N. Morang & Co.) This is a sea tale, ghostly enough to make the landlubber's flesh creep. It is in the guise of a yarn told by one old salt to another of something that happened to a pair of twins who looked so much alike that their shipmates could not tell them apart. One is engaged to a woman. During a voyage he falls overboard; the other could have saved him, but had reasons of his own for staying his hand. The survivor goes home and marries the girl to whom his dead brother was engaged, bearing his brother's name, the bride being ignorant of the deception. Immediately after the wedding the ghost appears, frightens the young woman half to death and marches his living brother into the sea and drowns him. This is rather a new sort of literary venture for Mr. Crawford, his story being told with the verisimilitude of a Robert Louis Stevenson. But it is decidedly interesting and will while away a pleasant hour. By the way, these little volumes are uncommonly cheap at half a dollar.

Tale of a Strange Disappearance.

A story of the class just stimulating enongh for a summer day in a hammock is "The Mystery of Murray Davenport," just published in an attractive form by the Copp, Clark Co., Toronto. Any reader will be interested in learning "how it turns out." Mr. Robert Neilson Stephens, the author, is already favorably known by his tales of historical setting, "Captain Ravenshaw," and "An Enemy to the King." He is as ingenious as ever in conceiving this mystery. The scene is cast in New York at the present day, and the action takes place in a circle of the blithest literary and journalistic men. Davenport is a gifted, but unlucky fellow, who would have been an excellent subject for the experiments of the late Dr. Hudson. He was apparently the victim of auto-suggestion and resigned to be a failure. At the very time when, at the instance of the woman who loved him, Mr. Thomas Larcher was endeavoring to put him on his feet, Davenport vanished from the face of the earth, leaving no trace. The problem involves some nice questions in surgical science and in psychology. Is there any nexus between physiognomy and personality? No doubt of it. The mystery is concerned with these questions. The characterization is particularly animated and true to the types portrayed, and the dialogue engaging.

Camping and Canoeing.

This is a little book by Mr. James Edmund Jones (son, by the way, of the Rev. Septimus Jones) that has reached me, and that looks like being invaluable to the class of men for whom it has been written. Every line within its birch bark covers has its own interest, while the fifty-two illustrations it contains are apt, well done and excellently judged. The author explains that

PICTURESTALK

MORE THAN WOMEN.

DO YOU EVER MAKE THEM TALK FOR YOU?

Our Plates tell the Truth and
will sell your Goods. Try them
and be Convinced

The Alexander Engraving Co.

Designers, Half-Tone Engravers and Zinc Etchers

16 Adelaide Street West,

the little work, which is dedicated "To My Comrades of Aura Lee Camp," had its ori gin in the requests of the members of Aura Lee Camp that the "Chief" would jot down the many items of useful knowledge which had been acquired, tested and approved by long experience, and which they wished to be made accessible in some convenient form. It covers concisely ground which, so far as the writer is aware, has not been occupied before. As no studied order has been attempted, a table of contents and also an index have been supplied to facilitate references when preparing for a cruise or en route. Devised to tell campers "what to take, how to travel, how to cook and where to go," the work fulfils its task admirably. There is hardly a point missed. The camper is instructed how to choose, how to mend, how to sail, how to paddle, how to portage, how to play, how to dress, how to wade, how to checkmate the pesky "skeeter," how to pack, how to make beds, how to cook, how to light, how to build fires, how to chop trees, how to run rapids, how to find himself if he is lost, how to rest, how to amuse himself, how to quench fires, and, above all, where to go. Wherever you go, wherever you happen to be, you will find yourself benefited and pleasantly instructed by taking a peep into "Camping and Canoeing It is almost impossible to speak too highly of the way in which Mr. Jones has treated his subject or subjects.

At the Time Appointed.

"That Mainwaring Affair" was received as only a clever, interesting tale of the detective order can be received by that class which appreciates novel and exciting situa tions and crucial episodes. It is to practically the same kind of readers that Mrs. Barbour's newest novel will appeal.

"At the Time Appointed" has all the elements of a stirring, unrelaxingly interesting story; it has, moreover, a high tone to be discerned in the characterization and thought, which raises it slightly above the ordinary and commonplace. With lifelikeness, the author makes her creatures, and yet that life-likeness has something of the ideal in its composition. The figures

TORONTO

are strong, they are harmonious with each other and with their surroundings. The physical phenomena upon which the tale hinges is not altogether new to fiction, yet in this case it has been handled with such sufficient care as to render it unique and pleasing.

On the whole, we have a work that bespeaks an ingenious and capable writer as well as a fair student of human nature and affairs.

The Grey Cloak.

Mr. Harold MacGrath has, to our utmost satisfaction, if we may be so presumptuous as to express it in this way, lost nothing of his vigor, virility or literary vitality, the three characteristics that made chiefly for the success of "The Puppet Crown." "The Grey Cloak" is a happy combination, a fortunate offspring of a versatile, forceful brain, a commendable compeer of the Weymanistic art, that art which has its subtility and winning power in freedom of stroke and unremittance of action.

Mr. MacGrath's subject is not new, not unoverworked, not unhackneyed. We can name a score of recent novels that carry out almost identical episodes and certainly portray precisely the same periods of time and character as does "The Grey Cloak," but the latter has a claim to distinction that the rest most unhappily have not. The hackneyed theme is newly dressed, differently handled, evincing a decided individuality of appeal. The author gives us no time to pause to consider the qualities good, bad or indifferent of his subject; he infuses such life, such stimulating power into the pages that we read on, regardless of aught save the simple and eminently satisfactory fact of the enjoyment that throughout we are deriving therefrom.

"The Grey Cloak" is not historical, though it barely escapes that sin. It does employ some little historical background, still this is creditably small in both prominence and importance. In truth, it is a tale purely of adventure and romance, a story of duels and love, of murder and of passion. It runs the full gamut of the human emotions, yet it runs them in action, not in

speculative words and hardly turned sentences. Mr. MacGrath is no stickler for problems, whether of character or otherwise; his people are people; they have the touch natural and real. And they have a philosophy, not expressed in lengthy reflective periods, constituting hitches to the general movement, but underlying each act, each sentiment, each situation set forth in the tale. We feel it rather than read it, when it is put in black and white to read; it is placed unstiltedly in the mouths of the characters, not included gratis in parentheses. The author has achieved one essential point at least in the novelistic art and that is the effacement of his own personality. The book is stamped by individuality-but both it and its people are not colored by their creator's own private opinions, prejudices or cynicisms.

It is the period itself that has been resurrected, and its spirit has been faithfully reincarnated. It is the time of the great Mazarin, the time of the regency of Anne of Austria, and Mazarin leaves his imprint, fastens his influence upon the pages.

It is a pleasing, picturesque story, rapid in development, wrought up to an acceptable, dramatic, and effective climax. There

is the touch always of the artistic sense of the fitness of things, there is a fair specimen of literary finesse, in the book that rate it higher than any of the average swashbuckler tales and place it upward on the list toward Weyman. Thus it is that we can read, be amused and yet be unoffended by bad grammar, indifferent rhetoric or bold lack of ability to gracefully and at the same time strongly manipulate the English language. Mr. MacGrath is evidently a careful writer, and when carefulness and conscientiousness are added to talent for expression and mind versatility, with knowledge of human nature and power of interpretation of the past included, we can usually look for something worth reading and something to render that reading enjoyable. McLeod & Allen, Toronto.

Literary Motes.

The Lothrop Publishing Company will publish this summer a historical romance of Athens, in the time of Pericles, entitled "Gorgo," by Charles K. Gaines, Professor of Greek in St. Lawrence University, Canton, N. Y. The book gives, without a touch of pedantry or heaviness, a wonderfully vivid, attractive picture of a bygone civilization and shows the causes underlying the downfall of Athens. Great figures like Alcibiades, Socrates and Pericles walk through it, and the atmosphere of the time is caught so that the illusion of reality is perfect. There is an entrancing love story and plenty of intrigue and fighting told so as to stir the blood.

Norris's story, "The Pit," is being dramatized by W. A. Brady, and will be produced under Mr. Frohman's direction by Wilton Lackaye, who will be supported by a prominent English actress. Already an English dramatization has been attempted, and the publishers, Doubleday, Page & Company, have gone into the courts to restrain the Imperial Theatre in London from producing it.

The Bobbs-Merrill Company publish to

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Doubleday, Page & Company have just begun the publication of their big "Poultry Book in eighteen parts, which is to cover every branch of poultry raising, from incubation or hatching to marketing, with special treatment of nearly a hundred distinct varieties of chickens, besides ducks, geese, swans, turkeys, peacocks, guinea fowls, pigeons and fancy game fowl. The undertaking is to make for the first time an adequate and exhaustive practical manual, and Harrison Weir, F. R. H. S., in England, and many specialists under the editorship of Prof. W. G. Johnson and George O. Brown, in this country, have worked to make it complete. In addition to the wealth of practical instruction, the literature and lore of the subject are given at surprising length. There are to be more than three hundred illustrations, many of them elaborate in full color.

TRADE NOTES.

E. P. Dutton & Co. announce that they have completed arrangements by which they will become the exclusive American agents of Messrs. George Routledge & Sons, of London. During the last year the Routledge firm has undergone a complete reorganization, and will continue its work with increased facilities. They will bring out an unillustrated library edition of the historical novels of G. P. R. James, in twenty-five volumes.

The many thousands of readers of the "Adventures of Sherlock Holmes" will be glad to hear that what happened on that eventful day on the Reichenbach Fall was not the end of his adventures. How he escaped, why he was silent, and all that has happened to him since will appear in another series of adventures, to be commenced in the "Strand Magazine." Sir Arthur Conan Doyle has received letters from all parts of the world asking him to give some more of these fascinating tales, and it will be

a great delight to everyone to know not only that these will be published, but that the great Sherlock is still in the flesh, with all his wonderful faculties unimpaired.

The best selling book of the year is "Lady Rose's Daughter," by Mrs. Humphry Ward The Canadian publishers, PooleStewart, Ltd., have already sold over 10,000 copies of this popular novel since publication, and the retail dealers report sales keeping up to the mark.

L. C. Page & Co. have just ready “The Golden Kingdom," by Andrew Balfour, a story of a treasure city hidden on the South African belt. Pigmies and poisoned arrows, a herd of lions, savage tribes of many sorts, mysterious charts, and tales of shipwreck provide it with wonders enough for at least six ordinary stories, even if its plot did not have three giants representing Great Britain, Holland, and the British colonies in Virginia, and a hero, an eighteenth century physician, who discovered that mosquitoes propagate malarial fever.

Mr. Thomas Dixon's new novel, "The One Woman," will be published by Messrs. Doubleday, Page & Co., who brought out his tale of the south, "The Leopard s Spots." The phenomenal success of that book excited some competition for the publishing rights of "The One Woman." Wm. Briggs, Toronto, secured the Canadian rights to "The Leopard's Spots." The vogue of the book was doubtless due to its strong racial views, the author having depicted the "carpet-baggers" and blacks of reconstruction days in their worst aspects.

The firm of Buntin, Gillies & Co., wholesale stationers and paper dealers of Hamilton has been incorporated under the name of Buntin, Gillies & Co., Limited. The officers of the company are: President, James B. Gillies; Vice-President, C. W. Graham; Secretary-Treasurer, David L. Gillies. All these officers have been connected with the business for a number of years.

THE SHOW WINDOW.

SOME GOOD SUGGESTIONS BY AN EXPERT THAT WILL HELP BUSY MERCHANTS TO INCREASE THEIR TRADE

BY ARTHUR J. HANNAFORD IN "PROFITABLE ADVERTISING."

It's a far cry from the fly-specked window of the "corner" store of twenty years gone to the broad expause of shining plate glass of the modern dry goods emporium. In those good old days the storekeeper put a window in his store front merely because it was customary to do so, not that he hoped to use it as a vehicle to exploit his merchandise. Beyond the light that it gave to the store's interior, its vocation in life was of little consequence. Now and then the proprietor of the store would place some out-ofseason article in it, more to get it out of the way than to attract the attention of the passers-by.

From such small beginnings, however, evolved the dazzling displays which one can see in the windows of the leading stores of almost every city in America. The shrewd Yankee merchant soon realized the benefits to be derived from a tastefully arranged show of his newest goods.

Progress in the art of window trimming has been almost as rapid as that of newspaper advertising. In its actual value to the merchant as a means of profitable pub. licity, the show window runs a close second to display advertising. As a matter of fact, many stores get greater immediate results from the windows than through any other method of publicity.

Take a store in a town of, say, ten thonsand people, located on the principal street. There isn't a person, man, woman or child who doesn't pass such a place of business, at least, once during a week. A window with well-displayed goods in which the passer-by may happen to be interested is bound to receive more than a casual glance. If article and price seem to be satisfactory, a sale quickly follows.

The great advantage, then, that window publicity has, above all other methods, is that the store and the goods stand behind the advertisement, ready to wait on any probable customer. This cannot be said of any other form of advertising. The man or woman who reads an advertisement in a newspaper at home may be temporarily impressed with some bargain offered. Before he or she gets to the store, however, the want may have been filled or the bargain faded from memory.

The live merchant is realizing more and more just what modern, freshly decorated windows mean to him. When we look back but a few years and see the really remarkable changes which have been inaugurated down to date it is amply apparent that the twentieth century storekeeper is striving to make the most of his opportunities.

The merchant who is anxious to keep his show windows dressed in latest fashion has to supply his decorator with more than mere articles of merchandise. The fixture question within the last few years has become of utmost importance to the proprietors of

stores.

Nothing detracts from the appearance of a window display so much as poorly supported or draped dress goods or other merchandise. Nowadays a merchant can procure handsome fixtures for almost any conceivable purpose. The large fixture supply houses constantly keep their best men at work designing handy appliances to facilitate the window-dresser's work.

It is a fatal mistake for a merchant to think that goods can be put into a window in any fashion, so long as they can be seen. The clerk's golden rule, "Goods that are well shown are half sold," applies with as much force to the window as it does to the counter.

The modern merchant must work out his success along modern lines. Let him supply his store with everything needful properly to display his goods.

THE VALUE OF EARNESTNESS. While the experience I have had in the past five or six years of my association with business men has taught me many things, one thing it has impressed upon me with particular force, and that is "Earnestness of Purpose." This is an age of earnestness. Business men are in earnest, and want assistants who are also in earnest. Competition is keen and requires careful methods. The man who goes at his daily duties with earnestness is the one who will make himself more quickly noticed by his superiors, and

the one who will not long remain unrewarded. On the other hand, to one who takes up his work for the day with his mind on some anticipated pleasure of the evening, or some other thing having no connection with the work at hand, will soon find his abilities unappreciated, and, as a result, can neither expect promotion nor a good position. Business men are demanding wide-awake assistants-men who have the best interests of their employer at heart and go at their work with the same zeal and earnestness they would put forth if the business were their own and its success depended upon their daily efforts. The young man who is in earnest is the one who will keep a careful eye on the needs of his position and fill those requirements from day to day. Not only will he be in earnest with the work he has to do, but he will also be in earnest concerning his health and habits, which are almost identical. No better advice, I think, could be given any young man than that he be in earnest in everything he undertakes. In this lies the secret of thoroughness, useful ability and final success. This applies with even more force, if possible, to the student in college or at home than to those already engaged in their life work.

In my connection with railway officials, from the lower grades to the president himself, it has been my observation that the higher the official the more earnest the man. We hear people grumble that railway officials and others of equally important positions make themselves so exclusive during business hours. The reason is plain-their work is of such a character that when absorbed in it they can brook no interruption. They are in earnest over the problems at hand upon which depend the success of the railroad, and find little time for the interruptions of those who so little appreciate their responsibilities.

No better motto for the young man of to-day, who will be the business man of tomorrow, has ever occurred to me than this, "Earnestness of Purpose with a High Ideal." -Merle A. Thompson, in “Penman's Art Journal."

THE BOOK SALESMAN.

BY JULIAN DUFFIELD.

"Anybody can sell bocks ?"

Don't you think it for a minute, my friend! There is no doubt that almost anyone can sell a book that is asked for, if he has it; but it takes a real somebody of pretty fair ability to make the most out of the book-counter. I have never sold books, nor have I ever bought many, compared with the number I want, and yet I am convinced that to be a first class salesman in a bookstore requires as much natural aptitude and as thorough training as are necessary to the forewoman in a millinery establishment, which is no little, we may rest assured.

The truth is there are too many inefficient clerks trying to sell books. Especially is this the case where the bookstore is an adjunct to another branch of mercantile enterprise. There may be several reasons for this state of affairs, but I think the main one is that the business requires a greater degree of inborn fitness than is requisite to the handling of other lines of goods. Almost any bright young man or woman can learn to know all that is necessary about silks, woolens and cottons, but not more than one out of each fifty can learn to

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know books with any degree of ease. the face of this fact, how worse than foolish it is for the dealer to pick up the cheapest boy he can find and put him in his bookstore. From the very reason that he is cheap, said boy will stick to the place only until he can "strike something better," and hence the salesman in a business of which a man cannot learn all in a lifetime is likely to be a youth with little or no natural ability and less than a year of experience.

To an intelligent bookbuyer these ignorant clerks are positively exasperating. Just previous to the recent holidays, I was in a bookstore in a town of nearly five thousand inhabitants and heard a lady ask a clerk for "Don Quixote."

"Done what?" cried the trim, fair-faced girl, with her blue eyes full of astonishment,

The full title of this masterpiece of satire was given, and a word of apology, based upon the different pronunciations, was offered, after which the "saleslady" laughingly exclaimed:

"O, it's a book! Don't know whether we have it or not. I'll see." After "seeing" for a long time, and asking numerous questions of her companion clerk, she decided that "they didn't have it." Then the would-be customer began to scan the titles which filled a rack in the middle of the room, and the girl picked up a volume and cried:

"O, here's 'A Speckled Bird!' It's just lovely. I think you would like it."

With a faint smile the lady took the proffered book, and, seeing the author's name, exclaimed:

"Ah! I wonder how it compares with 'St. Elmo,' or 'At the Mercy of Tiberius ?"

"Indeed, I don't know. Never heard of them," answered Miss Blue eyes, with great vivacity; then she added, “I expect it's bet ter. It's new." And so it went all down the line. She called attention to the new books, but with no other recommendation than that they were "just lovely," or "quite

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