Principles and Practice of Sport ManagementLisa Pike Masteralexis, Carol A. Barr, Mary A. Hums Jones & Bartlett Learning, 2005 - 488 páginas This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u |
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Contenido
Sports and Community | 8 |
Mixing | 12 |
107 | 19 |
Key Skills | 25 |
Current Issues | 32 |
162 | 61 |
Introduction | 78 |
Dennis R Howard and Timothy D DeSchriver | 152 |
Drug Testing in the National | 291 |
SPORT INDUSTRY SUPPORT | 310 |
The Health and Fitness Industry | 399 |
Heisman Trophy | 408 |
Introduction | 415 |
Betsy Goff and Tim Ashwell | 421 |
The Impact of New Media | 436 |
Products Industries | 443 |
Otras ediciones - Ver todas
Principles and Practice of Sports Management Masteralexis,Carol A. Barr,Mary A. Hums Sin vista previa disponible - 2004 |
Términos y frases comunes
activities administrators advertising agency agent American antitrust areas arena athletic departments athletic directors basketball broadcast chapter clients club coaches Collegiate Athletic Association companies competition contract corporate Division employees ESPN ethical event management example facilities fans Federation fees Football League franchise golf hockey increase International International Olympic Committee licensing Major League Baseball Major League Soccer ment million National Collegiate Athletic National Football League NCAA negotiating Nike Olympic Committee Olympic Games opportunities organizational owners participation PGA Tour play Players Association professional sport leagues programs promotion recreation Retrieved June revenue rules salary sell SFX Sports Group soccer sponsor sport industry sport managers sport marketing sport organizations sport sponsorship sport teams sporting events sports agents stadium student-athletes television ticket tion tional Title IX Tour tournament U.S. Supreme Court University WNBA women's WUSA
Referencias a este libro
The Management of Sport: Its Foundation and Application Bonnie L. Parkhouse Vista de fragmentos - 2001 |