Principles and Practice of Sport ManagementLisa Pike Masteralexis, Carol A. Barr, Mary A. Hums Jones & Bartlett Learning, 2005 - 488 páginas This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u |
Dentro del libro
Resultados 1-5 de 89
Página
Lo sentimos, el contenido de esta página está restringido..
Lo sentimos, el contenido de esta página está restringido..
Página 1
... Opportunities 129 James M. Gladden and William A. Sutton Key Words Application of Key Principles 131 ..36 Summary 136 Introduction : What Is Sport Marketing ? ... 36 Historical Development of Sport Marketing .. 37 Key Sport Marketing ...
... Opportunities 129 James M. Gladden and William A. Sutton Key Words Application of Key Principles 131 ..36 Summary 136 Introduction : What Is Sport Marketing ? ... 36 Historical Development of Sport Marketing .. 37 Key Sport Marketing ...
Página 2
... Opportunities 212 Career Opportunities 287 Current Issues . 214 Current Issues 289 Summary . 215 Summary . 290 Case Study : Drug Testing in the National Case Study : Planning for a New Event ... 291 Hockey League . 216 Resources 292 ...
... Opportunities 212 Career Opportunities 287 Current Issues . 214 Current Issues 289 Summary . 215 Summary . 290 Case Study : Drug Testing in the National Case Study : Planning for a New Event ... 291 Hockey League . 216 Resources 292 ...
Página 3
... Opportunities 409 Current Issues 411 Chapter 16 Sport Communications ... 340 Summary 412 Andrew McGowan and Gregory Bouris Case Study : Facing the Future with Key Words 340 HealthFit . 413 Introduction 340 Resources 415 History .. 341 ...
... Opportunities 409 Current Issues 411 Chapter 16 Sport Communications ... 340 Summary 412 Andrew McGowan and Gregory Bouris Case Study : Facing the Future with Key Words 340 HealthFit . 413 Introduction 340 Resources 415 History .. 341 ...
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Lo sentimos, el contenido de esta página está restringido..
Lo sentimos, el contenido de esta página está restringido..
Contenido
Sports and Community | 8 |
Mixing | 12 |
107 | 19 |
Key Skills | 25 |
Current Issues | 32 |
162 | 61 |
Introduction | 78 |
Dennis R Howard and Timothy D DeSchriver | 152 |
Drug Testing in the National | 291 |
SPORT INDUSTRY SUPPORT | 310 |
The Health and Fitness Industry | 399 |
Heisman Trophy | 408 |
Introduction | 415 |
Betsy Goff and Tim Ashwell | 421 |
The Impact of New Media | 436 |
Products Industries | 443 |
Otras ediciones - Ver todas
Principles and Practice of Sports Management Masteralexis,Carol A. Barr,Mary A. Hums Sin vista previa disponible - 2004 |
Términos y frases comunes
activities administrators advertising agency agent American antitrust areas arena athletic departments athletic directors basketball broadcast chapter clients club coaches Collegiate Athletic Association companies competition contract corporate Division employees ESPN ethical event management example facilities fans Federation fees Football League franchise golf hockey increase International International Olympic Committee licensing Major League Baseball Major League Soccer ment million National Collegiate Athletic National Football League NCAA negotiating Nike Olympic Committee Olympic Games opportunities organizational owners participation PGA Tour play Players Association professional sport leagues programs promotion recreation Retrieved June revenue rules salary sell SFX Sports Group soccer sponsor sport industry sport managers sport marketing sport organizations sport sponsorship sport teams sporting events sports agents stadium student-athletes television ticket tion tional Title IX Tour tournament U.S. Supreme Court University WNBA women's WUSA
Referencias a este libro
The Management of Sport: Its Foundation and Application Bonnie L. Parkhouse Vista de fragmentos - 2001 |