Principles and Practice of Sport Management

Portada
Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums
Jones & Bartlett Learning, 2005 - 488 páginas
This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u

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Contenido

Sports and Community
8
Mixing
12
107
19
Key Skills
25
Current Issues
32
162
61
Introduction
78
Dennis R Howard and Timothy D DeSchriver
152
Drug Testing in the National
291
SPORT INDUSTRY SUPPORT
310
The Health and Fitness Industry
399
Heisman Trophy
408
Introduction
415
Betsy Goff and Tim Ashwell
421
The Impact of New Media
436
Products Industries
443

Key Words
166
Introduction
272

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