Principles and Practice of Sport Management

Portada
Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums
Jones & Bartlett Learning, 2005 - 488 páginas
This textbook describes the skill sets needed by the professional sports manager, and surveys the various subdisciplines within the sports management field. The 21 chapters discuss financial and legal principles, high school and collegiate sports, facility and event management, broadcasting, and the health and fitness industry. The second edition u

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360 - Sport Broadcasting

Contenido

Dan Covell
123
Collegiate Sport
141
Resources
162
Planning an International Football
191
Drug Testing in the National
216
History
222
Sports Agency Firms
230
Summary
247
Summary
290
Summary
309
Sport Broadcasting
360
Resources
380
To Retro or Not
395
Recreational Sport
417
Strategies for Career Success
436
Glossary
450

Event Management
272
42
275

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