The Art Business
Routledge, 2008 M08 28 - 246 páginas
By the time you read this book, the art world may have witnessed the sale of its first $500 million painting. Whilst for some people money is anathema to art this is clearly a wealthy international industry, and a market with its own conventions and pressures.
Drawing on the vast experience of Sotheby’s Institute of Art, The Art Business exposes the realities of the commercial trade in fine art and antiques. Attention is devoted to the role of auction houses, commercial galleries and art museums as key institutions, with the text divided into four thematic sections covering:
This book provides a thorough examination of contemporary issues in the art business, and the mechanisms and influences which underpin its evolution. It is essential reading for students of art history or international business, or anyone with an interest in pursuing a career in this area.
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... exposes the realities of the commercial trade in fine art and antiques. Attention is devoted to the role of auction houses, commercial galleries and art museums as key institutions, with the text divided into four thematic parts: ...
... patrons in the development of a dynamic contemporary art market: does France need more private patrons? CATHERINE MOREL vii xii 27 29 55 69 82 97 99 7 Marketing in art business: exchange relationships by commercial galleries Contents.
7 Marketing in art business: exchange relationships by commercial galleries and public art museums 115 DERRICK CHONG PARTIII Regulatory, legal, and ethical issues in the art world 139 8 Authorship and authentication 141 HENRY LYDIATE 9 ...
... between art (aesthetic value) and money (commercial or economic value) in the context of rising auction prices. ... In particular, galleries that handle contemporary works in the secondary market are sometimes rather unhappy.
This is the way things are moving, and you have to run with it as a gallery owner. ... of museum exhibitions and corporate art collections are prominent examples of how businesses use fine art and antiques to support commercial goals.