Business CommunicationThis is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:
The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. |
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Referencias a este libro
How to Get a 2:1 in Media, Communication and Cultural Studies Noel R Williams Vista previa limitada - 2004 |
How to Get a 2:1 in Media, Communication and Cultural Studies Noel R Williams Vista previa limitada - 2004 |