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Genasco Ready Roofing is the only kind whose makers. dare tell what it's made of— Trinidad Lake Asphalt.

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Why do other makers say 'secret compound," "special formula," "our own process," and other misleading phrases?

Because everybody who knows anything at all about Ready Roofing, knows that coal-tar, calabria or stearine pitch (candle-tar,) and other artificial so-called water-proofings, do not stay waterproof on exposure to sun and air. Their oils quickly dry-out. Then the roofing gets brittle, cracks, and lets the water in.

There is only one water-proofing full of permanent oils-natural asphalt. The standard asphalt of the world comes from the famous and wonderful Trinidad Lake.

This is the asphalt used in Genasco Ready Roofing.

Genasco Ready Roofing is sold by wide-awake dealers everywhere. Nails and cement for laying, packed in every roll. Write for Book

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It is second nature when thinking of watches to think of ELGIN. Accuracy, reliability, durability -all these attributes of a perfect watch are expressed by this one word-ELGIN.

The name ELGIN stands for various grades of watchesvarying according to the number of jewels, character of materials and workmanship entering into the construction.

The ELGIN in particular that we mention is the G. M. WHEELER Grade Movement. This designates an ELGIN of popular price"The Watch That's Made for the Majority." A 17-jewel, finely adjusted movement which can be had in the various sizes for men's and boys' use, and in the models now so popular. Ask your jeweler to show it to you.

ELGIN NATIONAL WATCH CO., Elgin, III.

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