The Business of Being an Artist
Allworth Press, 2000 - 339 páginas
"The third edition of this classic artists' reference teaches emerging artists the techniques necessary to market and sell artwork, both on their own and through dealers. This new, thoroughly updated and expanded edition contains extensive new sections about today's issues: how to create and market art on a Web site; how artists have handled controversy and censorship; copyright and trademark protection on the Internet; and an expanded section on the new realities of fund-raising and funding sources ... Unlike other guides, this book addresses the artist as a whole, including an examination of the emotional and psychological issues specific to being an artist as well as the smartest strategies for "investing" in an art career. Detailed coverage is offered of exhibitions, contracts with dealers and print publishers, marketing and advertising outlets, grants and commissions, and much more. Successful artists also describe their own experiences, offering realistic examples of career development and expert advice for overcoming the pressures that arise when art becomes business. Art world insider Daniel Grant teaches emerging and established artists the essential information they need"--Publisher's description.
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In effect , I'm advertising myself through the market . ” Gallery owners give considerable thought to how to most effectively design an advertisement , paying graphic designers handsomely . Arguments become heated over questions of type ...
For Johnson's sculptures , however , advertisements in a variety of non - art publications appears to be the most on - target ... Stoeke declined to reveal what Sculpture Placement , Ltd. , spends annually on advertising and promoting ...
Certainly , there is more to advertising than simply generating immediate sales : Developing product recognition frequently takes a long time . In order to be effective , advertising must be part of an ongoing marketing campaign rather ...
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LibraryThing ReviewCrítica de los usuarios - MountHolyoke - LibraryThing
If you have heard the old refrain that artists make no money and you're beginning to fear that this may become true for you too, then this book is for you. Daniel Grant has created a comprehensive ... Leer comentario completo
HOW TO GET AN EXHIBITION AND SELL ART
Rounding up Visitors
Make Sure You Have Good Slides
Derechos de autor
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