Opportunities in Television and Video CareersMore than 100 "opportunities" for students and job seekers! The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources. |
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Página 82
A TV salesperson must have a thorough understanding of the station's programs and sales policies. ... Sales and marketing titles found in broadcast television include: Marketing manager, director, or vice president General sales manager ...
A TV salesperson must have a thorough understanding of the station's programs and sales policies. ... Sales and marketing titles found in broadcast television include: Marketing manager, director, or vice president General sales manager ...
Página 83
In broadcast television a marketing manager or marketing director is responsible for the promotion of the programming and demographics of the station, for the purpose of increasing both ad sales and viewership.
In broadcast television a marketing manager or marketing director is responsible for the promotion of the programming and demographics of the station, for the purpose of increasing both ad sales and viewership.
Página 88
often carry a product manager title. In some organizations the sales function reports to marketing, while in others marketing responsibilities are limited to advertising and public relations. An undergraduate degree in marketing, ...
often carry a product manager title. In some organizations the sales function reports to marketing, while in others marketing responsibilities are limited to advertising and public relations. An undergraduate degree in marketing, ...
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Contenido
1 The Television Landscape | 1 |
2 Broadcasting | 21 |
3 Television and Video in Nonbroadcast Organizations | 39 |
Derechos de autor | |
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Términos y frases comunes
advertising AFTRA annual audio Awards cable television cable TV career CD-ROM Click commercial Communications Industries competition Copyright 2003 corporate created creative director duction editors electronic Emmy Awards employees engineering technician equipment executive experience Festival film Final Cut Pro graphics groups HDTV high school diploma hiring International Internet interview job titles Latino legal video LPTV major McGraw-Hill Companies membership ment multimedia music video National Association National Religious Broadcasters nonbroadcast offer opportunities organizations percent person position postproduction facilities production companies QuickTime radio radiotelephone responsible résumé rience salary sales and marketing sales manager salesperson satellite seminars skills sponsors staff studio tape technical technician technologies Telecommunications television and video television stations tion TV stations video production videoconferencing videographer videotape websites women and minorities workshops writing York
Información bibliográfica
| Título | Opportunities in Television and Video Careers VGM opportunities series |
| Autor | Shonan F. R. Noronha |
| Edición | revisada |
| Editor | McGraw Hill Professional, 2003 |
| ISBN | 0071406034, 9780071406031 |
| Largo | 199 páginas |
| Exportar cita | BiBTeX EndNote RefMan |