Opportunities in Television and Video Careers
McGraw Hill Professional, 2003 - 199 páginas
More than 100 "opportunities" for students and job seekers!
The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.
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A TV salesperson must have a thorough understanding of the station's programs and sales policies. ... Sales and marketing titles found in broadcast television include: Marketing manager, director, or vice president General sales manager ...
In broadcast television a marketing manager or marketing director is responsible for the promotion of the programming and demographics of the station, for the purpose of increasing both ad sales and viewership.
often carry a product manager title. In some organizations the sales function reports to marketing, while in others marketing responsibilities are limited to advertising and public relations. An undergraduate degree in marketing, ...
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1 The Television Landscape
3 Television and Video in Nonbroadcast Organizations
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