Opportunities in Television and Video Careers
McGraw Hill Professional, 2003 - 199 páginas
More than 100 "opportunities" for students and job seekers!
The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.
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Most cable TV marketing directors have an undergraduate degree in marketing or advertising and at least three years of experience in telecommunications sales and marketing. A sales manager has direct responsibility for all sales.
They also must have the ability to strengthen marketing strategies so as to give the company's product maximum visibility. Job. Titles. Sales and marketing titles found in nonbroadcast organizations include: Marketing manager, director, ...
In some organizations the sales function reports to marketing, while in others marketing responsibilities are limited to advertising and public relations. An undergraduate degree in marketing, advertising, or business administration is ...
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1 The Television Landscape
3 Television and Video in Nonbroadcast Organizations
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