Opportunities in Television and Video Careers
McGraw Hill Professional, 2003 - 199 páginas
More than 100 "opportunities" for students and job seekers!
The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.
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Commercial. Broadcasting. Companies. Nearly two-thirds of the channel allocations are to commercial stations. Hence, the majority of jobs in the broadcast industry are available at commercial stations.
He has directed hundreds of national commercials for such varied companies as Sears, Chrysler, Perrier, Sea World, and The Movie Channel. In discussing the career of a director/producer, he says, “Directing a commercial requires many ...
Media buyers are interested in knowing how many men, women, and children can be reached with a TV commercial at a particular time. Therefore, television salespeople rely heavily on research and audience demographics.
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1 The Television Landscape
3 Television and Video in Nonbroadcast Organizations
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