Opportunities in Television and Video CareersMcGraw Hill Professional, 2003 - 199 páginas Contains an overview of the career opportunities; advice to help you hone your professional skills for the television and video areas that most interest you; and salary statistics. |
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Página 82
... advertising time is proportional to the number of people who can be expected to watch it. A TV salesperson must have a thorough understanding of the station's programs and sales policies. A salesperson also must be able to make complex ...
... advertising time is proportional to the number of people who can be expected to watch it. A TV salesperson must have a thorough understanding of the station's programs and sales policies. A salesperson also must be able to make complex ...
Página 83
... advertising revenue. In conjunction with the general manager of the station, the general sales manager establishes the station's advertising policies. The job calls for establishing advertising rates, preparing a sales forecast ...
... advertising revenue. In conjunction with the general manager of the station, the general sales manager establishes the station's advertising policies. The job calls for establishing advertising rates, preparing a sales forecast ...
Página 84
... advertising salesperson; and preparing and maintaining sales records. An undergraduate degree in marketing or advertising is preferred; a minimum of a three-year successful sales record in television advertising sales is required for a ...
... advertising salesperson; and preparing and maintaining sales records. An undergraduate degree in marketing or advertising is preferred; a minimum of a three-year successful sales record in television advertising sales is required for a ...
Contenido
1 The Television Landscape | 1 |
2 Broadcasting | 21 |
3 Television and Video in Nonbroadcast Organizations | 39 |
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