A Primer on Nonprofit PR: If Charity Begins at Home--

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Pineapple Press Inc, 2001 - 137 páginas
Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.

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What Do I Really Want?
6
6
43
7
49
When Should I Consider Outside Help?
57
Why Should I Push for an Advertising Budget?
95
14
103
16
113
18
122
Additional Resources
133
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