A Primer on Nonprofit PR: If Charity Begins at Home--
Pineapple Press Inc, 2001 - 137 páginas
Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program.
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What Is Public Relations?
What Do I Really Want?
Who What When Where and Why?
Why Must I Have Media Relations?
When Is Something Off the Record?
Why Is the Look Important?
What Publications Do I Need?
When Should I Consider Outside Help?
What Do I Do in a Crisis Situation?
Why Should I Push for an Advertising Budget?
Who Are My Volunteers?
Where Is My Website?
What about Electronic Communications?
What Is Networking and Why Should I?
Why Should I Ask My Boss to Read This Chapter?
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