A Primer on Nonprofit PR: If Charity Begins at Home--Pineapple Press Inc, 2001 - 137 páginas Kathleen Neal shows how PR can be used creatively and effectively for nonprofit organizations. This book is chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit, often accompanied by personal accounts of public relations efforts described with insight and a wry sense of humor.Plan a fundraising event, deal with a crisis, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public. Let this book be your how-to manual for a successful public relations program. |
Contenido
What Do I Really Want? | 6 |
6 | 43 |
7 | 49 |
When Should I Consider Outside Help? | 57 |
Why Should I Push for an Advertising Budget? | 95 |
14 | 103 |
16 | 113 |
18 | 122 |
Additional Resources | 133 |
Términos y frases comunes
advertising agency’s annual report audience barbecue board members board of directors bono brochure budget bulk mail business cards Chapter child abuse clients color committee copy coverage create crisis communication crisis team desktop publishing disease display donate donors e-mail editor evaluate executive director five Ws freelance fundraising goals graphic designer graphics important intern Internet interview keep logo look marketing materials Media Relations meeting museum networking newsletter newspaper nonprofit agency nonprofit organization organization’s paper patients phone number PR efforts PR plan press release printer pro bono professional PSAs public relations radio station recruit remember reputation management responsible Save the Snails silent auction Similar Syndromes Foundation someone special event spokesperson staff and volunteers story sure techniques things tion updated write WXXI-TV