Harper & Row, 1979 - 84 páginas
Probes the ways in which advertising portrays male-female roles and relationships, probing discrepancies between natural social behavior and images perpetuated in advertisements and commercials
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action actor adult advertisements alignment allowing American Sociological Association analysis appear arrangements behavioral style British Royal Family camera caption caught celebrities ceremonial character child choreographed commercial pictures commercial realism concern context contrived scenes course depicted effect employed engaged Erving Goffman ethological ethologists example fact feature female femininity feminists function gender display gesture glimpse Goffman hand human ideal identified illustrations individual interaction involved issue kind live scenes look make-believe male matters means merely microecologically natural expression objects Observe occasion occur one's ordinarily participants particular perform personal identity persons photographic portrait physical pictorial pictured scenes portraiture posing posture practice present presumably reality relationship ritual role seems seen sense sexes sexes switched social identity social situations society Sol Worth sort stereotypes subject and model subordinate symbolization symmetrical taken tion transformation uncontrived viewer visual Vivian Gornick Wisconsin Death Trip woman women