Strategic Focus: A Gameplan for Developing Your Competitive Advantage

Al Ries Barnes Group CHAPTER clients company's competing competitive advantage competitors concentrate create Creative Critical Measures customer satisfaction customer service Dahlkemper Dahlkemper's Dana Corporation David McNally decision define develop differentiation discussion effective employees Erie Insurance Group Eriez example Executive Strategy Retreat feedback focused founder gain and sustain goals guiding philosophy ideas identify implementation important Jack Trout keep look market segment market share marketplace McDonald's meet ment middle managers Mike Vance mystery shopper needs organization organization's organizational participants performance person position president product or service profits Pultrusions purpose Ray Kroc sell session showroom specific stakeholders storyboarding strategic actions Strategic Focus strategic plan strategic thinking Strategy Diamond strategy statement strategy team supervisor survey sustain competitive advantage target markets technique things tion Tom Watson top executives Unique Factor Values Vision vision