How to Sell to an Idiot: 12 Steps to Selling Anything to AnyoneJohn Wiley & Sons, 2006 M03 13 - 224 páginas HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:
"Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" |
Contenido
1 | |
12 Steps to Selling Anything to Anyone Chapter 2 Step Two Connect with the Clueless | 19 |
12 Steps to Selling Anything to Anyone Chapter 3 Step Three Confuse to Clarify | 35 |
12 Steps to Selling Anything to Anyone Chapter 4 Step Four Play the Match Game | 51 |
12 Steps to Selling Anything to Anyone Chapter 5 Step Five Showtime | 65 |
12 Steps to Selling Anything to Anyone Chapter 6 Step Six Ask for the Business | 85 |
12 Steps to Selling Anything to Anyone Chapter 7 Step Seven Circle Around and Make Another Pass | 105 |
12 Steps to Selling Anything to Anyone Chapter 8 Step Eight Annoy Them a Little and Ask for the Business Again | 123 |
12 Steps to Selling Anything to Anyone Chapter 9 Step Nine Appreciate | 141 |
12 Steps to Selling Anything to Anyone Chapter 10 Step Ten Get a Referral | 153 |
12 Steps to Selling Anything to Anyone Chapter 11 Step Eleven FollowUp | 165 |
12 Steps to Selling Anything to Anyone Chapter 12 Step Twelve Practice | 177 |
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Otras ediciones - Ver todas
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone John Hoover,Bill Sparkman Vista previa limitada - 2005 |
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone John Hoover,Bill Sparkman Sin vista previa disponible - 2006 |